Concepts
- Started
- Last post
- 16 Responses
- kStyle
I am trying to explain to a close friend the idea of 'concepting' and how concepts create richer interactive experiences. He is not a designer, but rather an "entrepenuer" type that has a small interactive company.
Have you guys read any good articles online about the above that u can direct me to?
I think MTIV (Hillman Curtis) does a great job. . .but am looking for stuff online. . .
Thanks in advance
- k770
http://www.nextd.org/
http://businessweek.com/innovate…^ both of these can shed some light, but his mind has to be a little open you know?
i'm not i totally understand what 'concepting is bu i think it's a little like 'conceptualizing' ;)
- kStyle0
thanks. . .
yeah concepting. . .conceptualizing. . . u know what i meant!
- mr_snuggles0
They have a book now on concepting, maybe it's a pamphlet, not sure, but they used to have great writing on the site about concepting...
- k770
did my links help?
- kStyle0
for sure. . .a lot to read thro in the businessweek link. . .and the NextD sites great. . .
this is my-friend-that-I-am-trying-to-he... company , by the way, http://www.omedatech.com
there is potential. . .but the "conceptualizing" idea is totally lacking http://www.omedatech.com
- kStyle0
sorry for the double link
- Crouwel0
i am starting to hate the word. it has lost its value. nowadays it's being used by all sorts of marketing nitwits who don't have a clue about conceptual thinking or approaches.
blergh!
- k770
one way to explain it to him is like this:
you can do a logo design and make $500. OR you can create brand strategy and make $2000. the former is not concept heavy but the latter is.
it's interesting that on his website, under identity, there is no mention of "strategy" but there is much mention of bare design and business "services" - ultimately it depends on his clientelle.
in the next 50 years alot of what we think of as design will be done in India and China, and the new design that is emerging (in business schools mostly) is deep conceptual strategy and innovation based. the rotman school of business, here in tO, is going as far as creating a MBD; a master of business design to complement it's MBA programmes...
anyway, my point is that you can make more money being conceptual. tell him that.
- kStyle0
k77 - that last line sums it all up
word
- jpowell0
i'm in agreement with Crouwel. concepting in an agency setting has been watered down to mere elements rather than idea.
presented like this: "here we have a "blue concept" which is blah blah blah. here is an "orange concept".
no concept. just different colors.
now if there is a strong concept behind something the color may have signifigance. but, more than likely the choices are subjective and mean very little.
not sure if that little rant helped. but, concept basically means that there is a reason for the choices. and that reason is well thought out.
- Crouwel0
presented like this: "here we have a "blue concept" which is blah blah blah. here is an "orange concept".
-----------
exactly.
- kStyle0
i dunno. . .maybe I am not jaded yet. . .but where I work, we dont do "blue" and "orange"
we have actual concepts
damn good ones too
- mr_snuggles0
concepts are great and help make for a better experience, it's just not all clients are loking for concepts. A lot of the time, it's just "Make this look good"
Cocncepts sometimes are detrimental when they border on gimmicks, like advertising...
- jpowell0
your original question was to help your friend see the relevance in "concep"... so, if you know what a "damn good" concept is then why can't you just explain it to your friend?
sorry, not trying to be a jackass there. but, the blue/orange example was just describing what some folks call "concept". or basically, what is NOT a concept.
good luck. maybe you pull some interactive case studies from studios you admire - with good "concepts" of course.
- kStyle0
jpowell:
was just looking for references
- jpowell0
some nice case studies on the new fallon site:
http://www.fallon.comespecially the bmw films concept.