tech branding
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- kelpie
yo yo can anyone help me out? I'm looking for new-tech companies (software or hardware, whatever) who succesfully manage to promote their brand/product in an abstract way that appeals to people on a more emotional level than technical....
any help much appreciated my favourite interwebbers :)
(ps. you get a half a page in Chossy's memoirs: "Life, Loves and Times of a Visionary Iconoclast")
- kelpie0
Sony Brava, HP invent - that kind of thing :)
- elms0
skype?
- kelpie0
got it, but cheers, that was on the clients list ;)
- elms0
but i cant find any print/tv ads...
- paraselene0
no. sorry.
- UndoUndo0
kodak
- kelpie0
thanks folks.
- elms0
- Nairn0
Not the same tech as you've got in mind, I imagine - but I wonder whether your scope could include Honda, who've done more than any company I can think of to develop emotional appeal. I mean, the company's an industrial automative and power behemoth and I think of it in terms of a fwuffy bunny in much need of my love.
Remember 'Cog'?
- kelpie0
indeed, thanks for the memory jog...