International Branding
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- jobhall
How do you keep your brand consistent in other countries?
My company has operations in the USA, Canada, and Europe and wants to create a consistent brand image on the internet. Is it best to create an internet styleguide for other countries to follow or is there another solution? Anyone have experience with this kind of thing?
- pye0
yet another thread that looks more interesting in the PVN preview than it turns out to be...
- aliceblue0
worked for some big Pharmas
and they have style guides from
logo use to colors to fonts -all
bound in about 8 books stuffed into one case.no excuses for lack of consistency there
- Rand0
I can only wish I had that problem
- tkmeister0
either it's online of offline, you should have a brand guideline that specifies everything to do with brand management.
- blastofv0
hire a design firm, or a branding firm or consultancy to streamline your identity... if it's important to your company, they should hire some outside professionals to review the brand identity and establish/publish guidelines
they can be simple or complex, but you need them if you want to stay consistent