London 2012 logo
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- chossy0
I think in all fairness that it would have been given a slagging anyway seen as well us Brits are cunts like, however this logo is about as good as a fresh load of dogs eggs just bent out on your new freaking carpet :/
- MXS0
As a Londoner I feel cheated. As a designer I feel overwhelmingly disapointed.
- sandpipe0
compare it to all the fucked up logos of the last 20 years - soccer world cup included - and you will see:
it's quite modern.
- inhaler0
http://www.london2012.com/about-…
2012
BUT really, when have you EVER seen a good olympic logo recently?
The Atlanta Olympics maybe?
- paraselene0
i always figured that was a bunch of crap until i went to see sunshine a few weeks back and some kid had a fit in the back of the theatre and they had to stop the reel and we all got vouchers!
:D
yay for epilepsy!
- skt0
when gravity is strong enough to bend time, epis happen. pfft, thought everyone knew that.
- skt0
also: http://gmail.google.com/
- tank020
i like the one the monkey made...
- mrsparkle0
Bad is the new good.
- Redmond0
They should've done some nice portrait of the Queen for the 0 and a huge hairy guard hat for the 1. No idea for the 2s.
- hansglib0
- that's just wrongmonospaced
- i thought so. I hate everything about this shoddy piece of "branding"hansglib
- biusness0
- sorry, couldn't find the Official™ Olympics™ Logo™ threadhansglib
- Brand policebiusness
- I lol'd to this...ItalianStallion
- Projectile0
"let's make something ground-breaking"
"but what if the public don't like it?"
"FUCK the public. We're designers.. well I'm an account manager/art director so we get to tell them what to like.
......Also, I wanna make a name for myself"
- detritus0
Old ground, I know - but I think it works really well.
I've 'respected' it ever since I first got my head around it - maybe not 'liked' it, but certainly appreciated its merits.
Seeing it in use around the city now makes me all the more appreciative of the breadth and depth of thought that's gone into its development and delivery.
imho, it shows off one of the few industries Britain's still a world-leading player in — advertising and branding*.
.
* well, if you ignore the fact our main players are 'French' owned, of course.
- uan0
- They have "Don't mess with our flag" policies?graham
- they threatened to hang the designer if he tampered with their flagset
- snapset
- Presumably the two Arabix ones belive all that 'ZION' bullshit. Mexico though? That's just odd.detritus
- Arabix - like Weetabix, but with more.. hold on, this is going to get unPC, quick. Best not.detritus
- Arabix. Aerobics with towel on head instead of in locker.set
- rupedixon0
It's an excellent piece of design.
@hansglib you need to explain WHY you feel it's shoddy. not liking it is not a reason, it's a subjective viewpoint. I'd like to hear an proper, objective response.
The fact is it's an incredible design system, with enormous versatility in application; it's very distinctive and therefore immediately recognisable, but also can be applied recessively enough that it doesn't over power cobranded work.
To be fair I've liked it from the get go, when everyone started hating it (probably as a reaction to the hivemind), but feel my position has borne out.
It works. Good job Wolf.
- hansglib0
@ rupedixon
The logo is not memorable or distinct (the characteristics of of good logo) - it's an indeterminate confused shape. Extra visual confusion is created by the heavy jagged outlines to the basic elements, and the addition of the olympic/paralympic symbols, and London 2012™ wording within the shapes.
The individual elements of the logo are forced, clumsy, ill-at ease with each other and fragmented, yet without conveying any sense of energy. They do not add up to more than the sum of the parts.
This lack of energy is exacerbated by the way the Olympic rings and London 2012™ wording have been added in - they sit extremely awkwardly within the logo. Why was the wording just set in a line, so it sits there like a pudding, killing any energy the logo may have had?
The design system sits at odds with the faux-graffiti styling of the logo - instead of taking the graffiti theme on and developing it, the associated system relies on meaningless angular lines and colours which do nothing to support the logo, which appears "stuck on" whenever it is applied with the secondary graphics.
The colours used appear to be totally random - nothing I have yet seen suggests there is any system behind the choice and use of colours - for instance, a colour per sport, or division of LOCOG.
OK it's only one application, but the attempt to use the flags within the logo demonstrates a lack of clear or forward thinking. It demeans both the flags and the logo, and bearing in mind the failure to incorporate all flags, should not have been approved.
The supporting typeface is hard to read, clumsy and without any grace. This is event that celebrates athletic prowess and ability, the typeface seems to do the complete opposite.
The individual sports iconography sits awkwardly within the system - neither building on the angular lines of the supporting graphics or the graffiti style of the logo, but using a new "sketch" style. This adds to the lack of consistency that runs through the whole scheme.
--subjectivity alert--
The whole thing feels very thrown together. Maybe that's intentional, to represent the way the Olympics have been organised: a low budget affair using whatever facilities that can be pressed into service.
I don't blame WO for the mess - a client always gets the work they deserve - and I can imagine LOCOG wasn't easy to work with. I find the whole scheme depressingly second rate and disappointing.
- hold tight, response coming... Like this debate alreadyrupedixon