Paula Scher on Brand America
Paula Scher on Brand America
- Started
- Last post
- 0 Responses
- Duane
The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping. As the United States continues to suffer from low approval ratings all over the world, Paula Scher, one of the world's leading graphic designers and a principal at Pentagram in New York, talks to Monocle editor-in-chief Tyler Brûlé about how the US needs to overhaul its image, brand promise, name and messaging.