New logo for AGO
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- i_monk
Designer: Bruce Mau
Client: Art Gallery of Ontario
Due: May 15, 2008
Creative Brief: Design a "distinctive new logo that will represent the Gallery well beyond its Fall 2008 opening." Logo should capture "both the stability of the century-old institution and the forward-looking energy of the new Gallery."
(If that proves too challenging, refer to graphic design portfolio created while at OCAD, circa 1977.)
Creative Tasklist:
1. Open MS Word.
2. Choose primary font. Helvetica? Too advertisement-y. Verdana? Too webby. IMPACT? Done!
3. Art meets fashion: borrow colour palette from H & M Spring/Summer 2008.
4. Open MS Paint. Also, a serious bottle of whiskey.
5. Copy. Paste. Click. Drag. Over. And over.
6. LSD flashback!
7. Examine finished product. Worry someone might think it's a joke. Remember that you are very Big in Toronto and could probably shit out the letters AGO and get an award for it.
(stolen from http://torontoist.com/2008/05/ag… )
- brains0
Holy jesus that's awful.
- Jnr_Madison0
My mind, it's just blew.
- its.Jnr_Madison
- it's. it has. blew should be blown though.i_monk
- You totally missed the point am afraid.Jnr_Madison
- moamoa0
Bruce Mau is a good designer, but not sure about this AGO thing.
- no.
bruce mau is crap.Dennis_Moore - Dennis is spot on...neue75_bold
- once worked with a client that had Mau's team do website for them...they fucking HATED his work...exador1
- Bruce Mau and his team seem to get a lot of press etc...but personally i haven't seen much of the talent yet..exador1
- no.
- pascii0
there's allways clients involved...
- Yeah and the client is an ART gallery, not a pet store. They have no excuse.i_monk
- The fact that they are art gallery is no excuse. That doesn't validate them or change the fact they may have given bad feedback/input.2cents
- feedback/input.2cents
- he always ignores his clients, which is great for other studios who they get to clean up his mess afterwards...neue75_bold
- gosh I'm so angry I can't type, better go home...neue75_bold
- I'm so with you on that neue75...
I had to work over a concept for a website that had been done by him and his team....exador1 - by Mau and his team...there work was some of the worst i've ever seenexador1
- Llyod0
shit sandwich
- YAYPaul0
My eyes are having a fit right now.
- avolve0
Creativeless.
- akrokdesign0
Bruce Mau now also going for the "new ugly" design. Damn!
*notify the QBN police. lol.
- Dr_Rand0
haters
- neue75_bold0
Don't believe the hype and the shit he writes/has other people write/steal, he's a wanker, and by no means a role model for any designer... the hamburgler of canadian design, a fraud, a phony and a plagiarist...
this is just another fine example...
- who shit on your chest?Jnr_Madison
- Bruce, a big belgian steamer... years ago, it's white now, but still fresh in my mind...neue75_bold
- pisc? HD video?Jnr_Madison
- maybe his stylist caught the grunts on DAT...neue75_bold
- _youtube/stinkneue75_bold
- Neue is spot on.Dennis_Moore
- it's white now, hahahaha!
dog poop used to be white.i_monk
- dan53820
Like the concept.....but uh yeah Impact.....Way too much impact.
- what concept might that be?neue75_bold
- the appearance of possibly having a conceptDr_Rand
- what concept???
tank02
- imnotadesigner0
pure caca!
- sfeske0
i feel like i'm in a time warp... why don't we ever learn from the past?
- THA0
um... NO
- tank020
bah.
bruce mau is so overrated.
- canuck0
LOVE IT !