New Wolff Olins site?
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- 25 Responses
- akrokdesign0
just cause you can't draw straight lines, don't mean you add SOUL to the logo.
- vwat?detritus
- ref. to the london olympic logo.akrokdesign
- Dr_Rand0
gettin with the kids
- havin fun
yellow bursts to burnDr_Rand - oh. i thought it was w.o's branding team. :-)akrokdesign
- havin fun
- neue75_bold0
I still love what greg did here... [sorry the image is so small but there's nothing on his site at the moment]
Not sure I agree with the souless comment, I mean, I agree in terms of the form, but it's the olympics, after all this time surely you don't need to 'charge the logo with the excitement embodied by the olympic spirit' I reckon it's kind of a given and implied by the event itself...
- modern0
Love the London logo, looks great when they change the colours and sit it next to sponsors like LLoyds TSB and that blue one on the side of black cabs at the minute.
- detritus0
By the same token, I hear the Madrid 2016 bid is going with a flaccid penis as its Olympic Mascot. You know, to get the peoples talking.
I hear you though, I kind of got to 'liking' the London branding.
- avolve0
I think their work is awesome.
And about THAT logo, they got the whole of england if not the world talking about it, and for that reason everyone recognises it and knows what it represents. Job done in my opinion.
Plus i'm learning to appreciate the branding.
- robotron3k0
so ghey.
- Ranger0
There old site was pretty good from what I remember - there were some good quotes in their philosophy bit.
- Bluejam0
i like it
- uncle_helv0
A bloody love how this page works grid-tastic!!!!!!!!!!
- JerseyRaindog0
Er, I like it too. But what do I know, I like THE LOGO too.
*runs and hides.
- tank020
i like the logics behind their brand id's.
- kelpie0
um, I pointed this out a while ago, I like it too. actually quite a lot
- sorry, had you on ignore for a spell...neue75_bold
- yeah but tha thu 'nad fhaighean, so what do I care? pfftkelpie
- zacly...neue75_bold
- alexand0
I like it too. People love to hate Wolff Olins. There should be less hate in the world, man.
One love...
- contentment breeds complacency...neue75_bold
- I'm not content or being complacent. I think WO gets a hard wrap; a lot of their work is really good and gets overlooked by THE LOGO.alexand
- ... and gets overlooked by THE LOGO.alexand
- sure, but it comes with the territory, you can't expect to work on such visible work and not expect to get knocked...neue75_bold
- skt0
i like it.
- what?neue75_bold
- i do... i like the site.
the work, not so much.skt - I'm the opposite, I like some of their work, just not the site, it's a bit sloppy, but I guess they want to come across more..neue75_bold
- human and less 'slick'...neue75_bold
- moamoa0
they use Akkurat, and this font is just for Art... pfff
- just for art! lolneue75_bold
- tell BRUCE MAU about it.akrokdesign
- ...at least its not IMPACTakrokdesign
- neue75_bold0
sorry, guess I don't look there often, tis shit yeah?
- I don't actually know, only looked at two apges, weren't my cup of ttea. Closed browser. Probably lovely stuff in there.ian