Design aimed at women
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- Ranger
Does anyone have any good pointers when it comes to this? Websites aimed at women or articles relating to differences in how the sexes read information, what sort of design appeals. I remember seeing a great site about this but can't find it anywhere now.
- DaveO0
use pink
- totally_recalled0
downhill. quickly.
- this is taking much longer than i thought.totally_recalled
- 23kon0
women dont buy things based on design!
they call it the "cuteness" factor
or if theyve fallen for the "now contains bembopestides ....." or some other science b*llshit
- Hanseatic0
Those really ugly, silly, ill-fitting, deliberately wrong, clashing, unfashionable, retarded, comedic to the point of becoming hilarious fancy dress outfits that the old horse-faced lady wears on Sex & The City are generally defended as being "good design references for women" I believe.
- god i hate those dresses she wore. i don't know how she became a fashion icon.Tara
- totally_recalled0
where is Jaline on this subject?
- shes gonna come n kick some of our asses methinks23kon
- true thattotally_recalled
- how did I miss this post?Jaline
- madirish0
yeah, i can try to lend some insights.
i have worked on a number of pharma/health sites for agencies. the overwhelming majority of the big-name pharma sites (for drugs, supplements, health care products, etc) are written for, and the #1 user audience archetype is the 45-60 yr old, caucasian, married, mother 'professional' woman in the U.S.; hence a pretty good area to look to if you are possibly referencing the similar demographic.
in contrast, the gossip, fashion, trend sites are written deliberately in a 24-30 year old, single, woman in the U.S., *but* displayed in an aesthetic, and with photography that speaks to the attitude of an audience a level or 2 above that; thus achieving an 'aspired to' persona and one the demographic can both joke about viewing, while still being addictive enough to return. Make sense?
My point here, is that reguardless of the drug being displayed, the demo. presented above will majority of the time being the one researching it for either their spouse, family member, etc., or if a male is doing the legwork; the tone is that of a voice they understand and find comfort in. Sneaky bastards those pharma folk.
Hope that helps the research, Ranger.
- Ranger0
It is actually a branding project for a 'medical tourism' company so Madirish is bang on the demographic with the 40+ women. It will be resulting in a site that users can research different treatments and get the reassurance they need to go ahead with anything. They are also wanting to position high end and classy.
- Redmond0
I'd like to work on a game for girls or women, but they'd porbably make it entirely pink and purple or something kitsch like that. Like Mimi in the Drew Carey show was their only target demographic ya know.
- harlequino0
- why is there a man in there...Jaline
- Is that a man?Jaline
- it depends...harlequino
- Perhaps they have designs on him.Redmond
- ahahhahahaamonospaced
- sure its a man? might be a chair?23kon