copywriters...
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- dauntilus0
The majority (that means over half people) of the best creative directors I have worked witih in my 11 years have been copywriters. In an ideal agency set up, your creative director is there to inspire, and help cultivate and grow the next big idea. Once the big idea is there, its the art director's job to make sure the visuals support the big idea. At that stage the creative directors involvment is/should be more of management of creatives on the project and making sure what the AD is doing with his art direction is strongly supporting the big idea. The creative directors job (wether they have a writing or design background) is NOT to stand in the senior AD's cube, over thier shoulder and say make this bigger, move this to the left, I like this shade of blue instead, use it or else.
You show me a creative director who wants to art direct vicariously through the art director and I will show you a CD that no art director worth thier salt in the company wants to work with. They wont tell the CD that to thier face (career suicide you know), but they will quietly start petitioning to get off the project OR at the very least try to avoid getting on another project with that creative director.
Everyone on the creative side has a role. Sometimes the lines become fuzzy though. When a CD is forever at the AD's desk over his shoulder trying to get the AD to art direct what the CD "would do if he were the AD" then he's probably a CD that never should have been one. Some of it just has to do with personality. Not everyone with a great book or reel is actually CD material.
- i_monk0
And fuck, just as I wrote that the copywriter came over and declared his word is (design) law. Can't wait to quit next month.
- i_monk0
^ I'm not talking about CDs who were copywriters or CDs who are copywriters, I'm talking about copywriters. Hired as copywriters, employed as copywriters, strictly writing copy.
Your comment kind of makes you sound enamoured and kind of delusional on the subject of copywriters in general.
- 2cents0
"the best creative directors are actually copywriters."
So true, I think if you dig deep and look at the CD's of any of the major agencies you'll find that most of them are copywriters by trade. CD's are the idea people, they don't need to have design experience per se. That's what AD's and Designers are for.
Your comment kind of makes you sound jaded and kind of uneducated on the subject of CD's in general.
- maybe the reason most big agencies do contrived shit work 90% of the time?johndiggity
- It's all subjective. That's your opinion, I can appreciate that, but I don't agree.2cents
- it's pretty much true.johndiggity
- I'm also speaking from an agency standpoint, not a design studio. Big difference. I think a design CD should have design experience for sure. I probably should have made that more clear.2cents
- experience for sure. I probably should have made that more clear.2cents
- Maybe true in your eyes. But you can't argue that everything about this industry is subjective.2cents
- i_monk0
AD/CDs that are copywriters are fine, but copywriters who think they should be the AD/CD are not.
Fuck, *I'm* a great copywriter for what it's worth.
- epete220
our creative director is an amazing copywriter.
- http://www.linkedin.…epete22
- Cold Beer & Ammo: Awesome!dog_opus
- mjg0
and they smell like farts
- wordsinyourmouth0
and sometimes get AD and CD jobs too ;) and vice versa
- meltoni0
the best creative directors are actually copywriters.
- i somewhat agree with this actuallywordsinyourmouth
- it's because they keep us ADD/ADHD designers on some sort of focusmjg
- yepMimio
- notutopian1
- boobs0
They think they're so smart. And a lot of them can't even spell big words
- i_monk
are not art/creative directors, but act like 'em.