Blimpie redesign
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- Jaline0
booo
- joeth0
Sorry to hurt anyone's feelings... I'm just that the trend today is for simpler logos, and cleaner design all around. Blimpie is just following that trend, which might actually work for them. As for the polarized level of understanding... I think I'm being quite fair to both Blimpie and Pentagram when I say that the recent work is boring, but might be the right thing for the time. The polarized thinking comes from those who automatically say Pentagram's work is great and this is crap without taking a broader look at it.
- so all logos should be a helvetica wordmark?Milan
- No. I don't like the trend either, but I was torn apart when I said the new RubyTuesday was boring.joeth
- It's not Helvetica, it's Futura XBmonkeyshine
- kgvs720
I don't hate it, I just highly dislike it.
- calculator0
fockin booooo
- doesnotexist0
the original was MUCH better. makes me hungry just looking at it.
There is nothing clever about the new one.
- tparsons0
Looking forward to my next
BLIM PIE
- billl0
gack!
- kelpie0
link the the whole article? or are we just looking at this boring as fuck word mark in isolation?
- ninjasavant0
I wonder if part of their rebrand will include changing all of their menus to the on the wall slot boards with letters pushed in.
- Douglas0
probably pentagram.
- ninjasavant0
Their website looks like an old frontpage template.
- jiaf0
- JeeTee0
Looks like they used Crowdspring for their logo redesign
- marchelo0
Fuck Pentagram. Everyone is capable of missing the mark, it happens to even the best. As for this logo, it's really sad. I could never take a Creative Director seriously on this vision. Really? Is this what design is turning into. It doesn't look like there was much time spent on this at all, what's the excuse? Deadline, economy? SAD. SAD. SAD. This is my opinion, maybe someone out there has a good reason for liking this logo. To be fair, I did like the new Pepsi logo, but that was so much better than this.
- andrewwwahlin0
i've never seen one that was open for business.
- SigDesign0
:(
- SigDesign0
For some reason, now that the font is all plain and sharp... it reads like BLIM PIE
- winnie_the_shit0
The old blimpie logo is a simple looking logo..
Maybe they plan on having it overtop of some schizoid-psychedelic-magic-eye background and therefore need it to be bland.
Please don't tell me we're entering into some kind of Bland-for-the-sake-of-simplicity phase
- I actually thought the old logo was incredibly simple and effectiveSigDesign