Tropicana Rebrand Fail
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- dMullins0
Has the Arnell Group released anything speaking on this? I'd be interested to hear their reaction to their major fail.
- ETM0
I wish these agencies would remember that a good brand is as much about character as it is about design. White space and san-serif fonts are not the answer to everything.
- dMullins0
No, what I mean is has the Arnell Group directly released any statements or articles about how they feel about the reversion?
- raf0
Perhaps they know pretending everything is ok is the best form of damage control in this industry. If you do not acknowledge the failure, it never happened.
Just look at the London 2012 logo. Would Wolff Olins put themselves in a better position had they admitted it sucked?
- version30
tropicana will always suck until uit becomes high pulp minute maid. worry more about quality on the inside than color on the outside