client wants verdana as identity - HELP
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- Helvetica
I designed my client's identity 7 years ago and it has held up well and is used for all of their printed matter. Their website was designed by another designer and they used verdana for the screen text, which is a good choice as we all know. Now they want to change EVERYTHING to verdana, right down to the logo - probably to match the website! I'm trying to tell them that verdana was not designed as a print font, just for screen. Can anyone help my construct an argument to stop them following what I feel is bad advice from a web designer untrained in identity design?
- shitehawke0
We had the same issue recently client wanted everything in a system font. After designing alternate identities and showing rollout they still went with their original version. Sometimes you can convince them whats better but sometimes they're like kids that need to play with their own poop before they realise what they're doing is wrong.
- toe_knee0
take the money and run
- Helvetica0
the fun will start when I have to design a 300 page prospectus in verdana! fuck it, take the money and run is right. If they won't listen to good advice my 'give a shit' gland will start to dry up. thanks lads!
- ribit0
Maybe ask them to sign a disclaimer that it was their idea to use Verdana, then take money and run...
- SlashPeckham0
can be done - I noticed last year that warner had taken this approach with a lot of their movies
and i think the esure are using Tahoma
http://images.google.com/images?…
- typist0
pic?
- digdre0
be happy they don't want stuff like this
- didnt pentagram make that ?
WeLoveNoise - is that so bad?must_dash
- i like itWeLoveNoise
- didnt pentagram make that ?
- formed0
Considering how many logos out there really suck that some designer thought was 'great', until there is something shown that is better I'd rather have a client want a simple/common font than an ugly icon (or something like Papyrus).
- JerseyRaindog0
Happened to me too. I was using *cough Helvetica Neue. Everything got changed to Verdana.
- Glitterati_Duane0
Explain to them that it's important their logo stand apart from the rest of the design so that it's clear that it's a logo and not just a title or footer.
- jaylarson0
Pick your battles. Is this one?
- sinbad0
Bill hourly.
- itsmitch0
Why is this a problem? Make your argument for a better typeface. If they ignore it then finish the project for them and move on. If you're not proud of it then don't put it in your folio. Make some notes in your client files so you know what you're getting yourself in to next time and can decide if you might not want to work with them again. Just like designing a house, you can make it spectacular but the person paying for it gets the final say and they might not have good taste.
- ItTango0
The client(s) won't give a shit about anything being discussed here. Even when they accept your instruction, they don't really understand it. And sometimes they just want what they want. We've all been there. Give it to 'em, take the loot... and change your name.
- WeLoveNoise0
love to see someone do a really funky mark using verdana
- vaxorcist0
risky.... but you could find some examples of really BAD printed design work using Verdana to show them, of course, they may LIKE THEM....