Identity Crit
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- 31 Responses
- TNDAP0
sumtime ppl try to jam a font in sumwhere it doesnt belong i understand! Archer is such a nice type face but i agree sumthing else is probably more suitable good job though
- inkpink0
gotham. logo done.
- feel0
I like the left option of the type, but you should center the second line and do the same thing you did with the A on the S, then It should look ok
- lukus_W0
Hey
I really like the concept that you've come up with.
"iconic "alembic" as an alchemical device" - I think that's a great idea, but like other people have said I think the actual execution seems a bit whimsical. If I'm honest, it makes me think of 'children's TV production house' before financial services.
In terms of working on the concept - I'd try to demonstrate the transformational aspect of the alembic some how. At the moment it seems that something has exploded and hot air is the only thing that's been produced.
Chances are (without prior knowledge) people viewing the logo aren't going to know what an alembic is. I did a google and saw some pics on wiki which show the alembic as a two stage device... maybe the pictogram part could show both and highlight that the good stuff is produced in stage two using some kind of starburst?
Anyway, just my tuppence worth.
- good response mate - better than the usual 'fuck off its shit' stuff...jimzyk
- ukit0
My first reaction was "magic shop," not "financial company."
"During our research we came across the iconic "alembic" as an alchemical device used to transmute lead into gold. Client liked that idea and doesn't mind using that background to help tell the organizations story."
That my friend is not a great rationale for a logo, a logo should be created with the intention of communicating to the audience, not to the CEO.
- arsyusha0
It looks like a fart coming out of the star
- ukit0
Explosions as a general rule don't make for great iconography for financial organizations.
- Malleus_Maleficarum0
Is the financial institution hoping to convince people that they can turn rock into gold? Might cause another bubble.
- version30
all better
http://images.google.com/images?…
- Sylvest0
Yes YEs