unilever's $15k crowdsourced campaign
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- mtgentry0
Assuming these guys do good work, who will make sure the next round of creative stays on-brand? In house marketing guys at that sausage plant? Ha!
- Kiggen0
thats no money for a campaign. facepalm.
- Super_Black0
It's interesting how this type of shit always brings out proclamations of doom from the lot of you.
If you're good, what are worried about?
The last 10-15 years has seen a crazy influx in "graphic designers" as both hardware and software to create stuff have become easily available to everyone. This has in many ways over-saturated the profession, and perhaps, in some way, things like 'crowdsourcing' legit commercial graphic design work is nature's own way of combating/regulating this recent tendency.
Sort of like the 'black plague' or AIDS of design.
- hardhat0
i got a prize in a Hermes tie competition recently and although i thought they played it well (prize money for winning + royalties or whatever for design), i can see how it could be a nice cheap way of getting oodles of ideas for nowt much.
- akrokdesign0
this is just the tip of the iceberg.
- ukit0
- Zenith_Kudos0
Typical fucking client – still want to mash together to different concepts. They just can’t fucking help themselves. Only a marketing “brain” could be behind this.
- cannonball19780
You're only dead if you work in advertising. And if you do, you deserve the lesson.
- airey0
it'll only affect people who are any good at what they do. as we're all on here all day that's probably none of us.
- janne760
the cynicism here becomes ever more transparent.
if unilever wants to do this, they do this. it is how the market works. if you'd take a client away from a large agency would you expect them to see them say "we're all dead"? and if that is true, it is up to them to fix their existence and look at their market in a different way.
that is creativity people.
if you let the worst take over, you aren't creative enough to find escapes.
this is what i have learned since my last breakdown. saying to myself, this will never ever happen to me again.
and marketing is about making things sell, make a book sell, an environmental ideology, a sausage, a car, politics etc.
think again, do you want to sell?
everything you do in trying to gain new work is a form of marketing.
you'll figure out ways in best presenting or explaining your skills and ideas.marketing is just a word. the act of trying to sell something or someone is as old as the world.
if you think your marketing director is not understanding you, perhaps one should think about moving somewhere else.
because a good design is a design that works.
a design that meets both visions, that takes the best out of knowledge from several disciplines.
it's unfortunately for some here, not about 'believing in a bygone modernist era', unless you are able to motivate the benefits and eventually can prove yourself right in the end result and effect.
(21st century) design i not about choosing a style but about being able to look into the problem without being attached to a belief or style, to see whatever is appropriate to meet the expectations.
- Gucci0
facepalm.
- ukit0
Meh. It's a gimmick, not a viable model. It'll be used here and there but it's not the future of the industry by a long shot.
- < And i mean, pros going after this big a reward doesn't really irk me too bad.baseline_shift
- I think it's a sort of PR trick "hey we did it too". Can't be for results as they are mostly utter craprkrd
- duckofrubber0
This isn't really all that bad, as far as crowdsourcing ethics goes. They're getting paid for the concept, and paid pretty decently really, which will be fleshed out by other agencies that then get paid accordingly.
But I still wonder about the ethics concerning the 1100 or so other people who wasted time and money pitching for this. Seems like an enormous waste of resources.
- duckofrubber0
Yeah, you know what, it's still shit.
- bigtrick0
@duckofrubber: isn't all that bad? economically it's a fucking catastrophe. 1100 people, say with an average of 8 hours work into their contest entries, = 8800 person-hours of work, which unilever paid $15k for. that works out to $1.70 per hour for more than a thousand people.
if crowdsourcing keeps growing, if designers are forced to do these contests, designers will be a lot fucking poorer.
- what kind of designer would be "forced" to do this type of contest?jpea
- you will, if that's the way the market is going.akrokdesign
- what akrok and bigtrick said.Gucci
- ukit0
I used to get pissed off about it but I've concluded that crowdsourcing is 99% hype.
How many dollars from how many ad firms were lost to crowdsourcing this year? I bet it's about enough to pay the salary of a couple interns.
For crowdsourcing to be a threat you'd also have to explain how it can even feasibly replace the work on projects more in depth than a basic concept or logo pitch.
On this particular project, interesting detail that isn't in the press release is that the guy who won the $10k is a veteran creative/ copywriter...for Unilever. They picked a guy they knew out of the hundreds of submissions.
- akrokdesign0
you know CP+B started a crowd-sourcing agency called http://victorsandspoils.com/
i guess they did it cause soon, CP+B won't be needed.
- hilchev0
I haven't read all posts except the first one.
15000 $ for a price is a joke