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i'm brainstorming promotional tie-ins for a movie, and my goal is to make women interested in the (primarily guy's) film by tying-in with their favorite brands.
i'm thinking of stuff like sephora and yoplait so far. can you think of any others?
*these should be international brands, btw, the bigger the better
I'm thinking of a media giant that begins with an "O."
cosmetics... but don't ask me for anything more specific.
Shoe brands. Accessories and make-up. "Cute" brands that inspire portability, cleverness and intelligence (think scooters, candy-colored netbooks, mobile phones).
Beyond costuming it's hard to say because your story elements play a big part in your placement strategy.
i never knew before today just how ignorant i am of what the other half is into