new Abu Dhabi identity
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- i_monk0
^ Hilarious sequence, that.
The woman playing the Israeli was the girl on Beakman's World.
- monospaced0
"Who's hummus is better!?" (Hung, HBO)
- cerberus0
"I'm a little mixed up on the Palestinians and the Israelis....Which one of them is throwing the rocks?"
- hektor9110
where is the sand?
- robulation0
The brand was done by Saatchi and Saatchi. I used the brand book for another project I worked on in Abu Dhabi, The Yas Hotel. The font is contrived, but some of the illustrative work that was produced for it that I saw at a Cityscape exhibition was really nice.
- vitamins0
I swear, these alli bahbah terrorists have the worst illegible fonts ffs
- vitamins0
What a hideous font.
- MakeBelieve0
I work with Arabic and English and do a lot of re-branding both ways, but the type in Arabised Latin in this logo is pants. I absolutely hate it when people try to add a very oriental script-style to the latin and think it would work. It has absolutely no base in traditional calligraphy (khatt) to give it that Islamic look. Maybe inspiration from modern Islamic calligraphers (e.g. Mounir Shaarani), or those who practice free scripts, would have been better.
Also the random usage of diacritic dots simply don't add any value and the type would work perfectly well without. Also the legibility of the text is very questionable, to English readers.
Pseudo Arabic fonts: They are considered to be the 'Comic Sans' of Arabic type design. It is too similar to these and should have been avoided in my opinion:
- cannonball19780
The guitar pick intersecting with the wordmark a bit feels tightwad
- OSFA0
I was reading their press release and was surprised to find the word 'future' there. WTF is future about this? This ID to me, has a back to roots feel, the extremely expected colors, travel agent photography, etc. don't represent at all Abu Dhabi's luxury, money and power we all keep hearing and reading about.
- i_monk0
(And by weighs in, I mean kisses ass.)
- i_monk0
Brand New weighs in:
http://www.underconsideration.co…
- dbloc0
- in an abstract way.dbloc
- look at that cute puppy backpack!zenmasterfoo