Branding / Brand Guidelines
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- vaxorcist0
1. you can't teach good taste, but you can have brand guidelines so that memo's and such look good and consistent
2. you can't silence the "make the logo bigger" motherfucking asswipes from hell, but you can point to the brand guidelines with great authority and importance(!)
3. At one agency I worked at, we found brand guidelines were brutally ignored by sales guy powerpoint presentations, often done in a panic at the last minute and under any designer's radar.... so we implemented a template-only policy for powerpoints that went out the door.... it worked, after all the grumbling they came to like it...
- e-pill0
here are all my links for brand guidelines.. corporate branding.. brand identity
Corporate Identity Catalogue
http://users.ncrvnet.nl/mstol/56…Identity Works
http://www.identityworks.com/Corporate Brand Guidelines
http://www.designerstalk.com/cor…Corporate Identity Manual
http://www.logoorange.com/corpor…Corporate Brand Matrix
http://www.corporatebrandmatrix.…Corporate Identity Portal
http://www.ci-portal.de/index.ph…
- monospaced0
I find guidelines most useful for showing examples of how things can be used in a variety of places, from the treatment of a logo on a letterhead to how to treat a 40' tall wall in an event environment.
- doesnotexist0
depends on the client, and who's using the guide.
typically i tend to show logos, logo variations, and ways to NOT use the logo. state the primary, secondary, and tertiary typefaces and where/when/how to use them. include examples.
if it's a huge brand with packaging and all that, sometimes i create guidelines on how to create new packaging skus based on existing ones.
if you're involved with creating language/copy for the brand, i typically put that in front introducing the brand & voice.
done!
- bjladams0
we work on some brands that provide guides that are 50+ pages in booklet form, and others that fit onto a single page. oddly enough, like d_rek said above, the 50+ page people often don't even follow their own rules
- I work on one with at least 10 books, each 50+ pages.monospaced
- yeah all depends on who's using it...if there are massive teams this usually means massive guidelines with lots of booksdoesnotexist
- separate sections that become their own booksdoesnotexist
- true, these are usually just on the logo- we don't see the ones on type, product. etcbjladams
- d_rek0
i'm about at the end of my stick doing brand guides. Unless you absolutely have a ruthless cunt of an enforcer to make sure they get implemented correctly and properly each time you can just fucking forget about it. Make the logo and be done with it.
/end jaded rant
- pressplay0
Typography, Layout...
there can be much more, language for example, here‘s a good and pretty comprehensive list http://brand-identity-essentials…- nice link - hadn't seen that beforeFax_Benson
- just noticed that I rather meant writing or voice than "language"pressplay
- clearThoughts
What does this typically include?
I assume it can change, but is there a set of standards?
Let's say..
- Logo
- Usage
- Colors to be used
- Photography