Is print dead?
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- GeorgesII
I haven't seen a good print campaign in years,
any examples of ads that still make you go wow.
- omg0
print is making a come back, but not in the form of an ad.
- uan0
- MrT0
I'm struggling to think of the last time an online ad made me go wow.
- omg0
- omg0
- omg0
- GeorgesII0
So I guess, print is dead
- sureshot0
Rest, GeorgesII. The answers are coming
- ETM0
Little dies. Just becomes less relevant. I thought radio was dead decades ago. Still getting radio stations. Television never killed the radio star.
- ETM0
eBooks haven't killed paper books. Plenty of bookstores out there. Internet hasn't killed radio, print, TV etc. Just less control over the media message per medium.
- prophetone0
print isn't dead, yet. i've personally got all the tools at my disposal to live print-free, but i'll always get that fav magazine/book or whatever. i want to smell that ink and carry it to the latrine. and speaking of availability, it will be a long time until everyone who publishes those print products makes them easily available in digital form. apple's newsstand has like ten mags in there... zzzzzz.
- GeorgesII0
yep, but I believe the time of big budget print advertising campaign is over, all the clients want these days are facebook pages (no jokes)
- print advertising is alive and well, look in any fashion magdoesnotexist
- antimotion0
Not sure about traditional brand ads, as I don't pick up magazines very often these days and the spot I work for is a pretty niche (not much diversity) - but I still really enjoy looking at film posters.
Love this spot for inspiration and memories:
http://www.filmonpaper.com/
- antimotion0
I do however still go to the bookstore - there is something really special about paper, the tactile response it gives off rather than a smooth glass screen.
Really interesting book by KENYA HARA along with NAOTO FUKASAWA on the subject of Haptic design.
- Very Cool! I just spent about an hour looking at the Hara site. Take a squeeze! Haptically.boobs