misleading and exaggerated???
- Started
- Last post
- 10 Responses
- loool
A Christian Dior mascara ad featuring actress Natalie Portman has been banned in England after rival makeup company L’Oreal complained that the magazine ad was misleading and exaggerated. The ad for DiorShow New Look mascara showed Portman with a lush, thick fringe of long lashes, and claimed the makeup would deliver a spectacular volume-multiplying effect, lash by lash. L’Oreal believed it “misleadingly exaggerated the likely effects of the product,” according to the ruling posted on the authority’s website this week.
“There is a line they know not to cross,” Lisa Granatstein, managing editor of AdWeek, told ABC News. “When they do cross it, that’s when the problems happen.”
Because the ad was likely to mislead, it must not appear again in its current form, the authority ruled.
I just waited for something like this to happen but not on these products...FFS I don't even see anything different from hundreds of billboards which advertise makeup or any other thing...freedom of speech ftw...
- ORAZAL0
Yes, freedom of speech and fight for cancer!
- GeorgesII0
that's impossible,
everyone know beauty/fashion/auto/tech ads doen't lie
- pango0
she needs to open her mouth wider.
- qTime0
Ah its about time someone called time on these 'super perfect' ads. We all know they are fake but impressionable teenage girls don't
- scarabin0
i've been using it for a couple weeks. had to start braiding my eyelashes and taping them to the back of my head just so i can see
- newuser0
Natalie is prettier than you'll ever be. That's misleading too.
- stoplying0
This apple I'm eating is misleading and delicious.