stepping down from ecommerce
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- baseline_shift0
Pinterest. Tell her to put her products on pintrest, along with the price and her contact info.
- cannonball19780
Go higher and broader in her, uh, strategy
- ifeltdave0
make the site a catalog of what's available in store, sounds like there is no need to actually sell things online.
- vaxorcist0
^^^^ @ohhhhhsnap storeenvy looks very interesting... and threatening to certain ecommerce business models....anyone here have specific experience beyond a bit of clicking around?
- it is absolutely "threatening" http://developers.st… but so that we're on the same page, what business models come to mind, that may suffer? other stores or api's?ohhhhhsnap
- other stores or api's, or shopping carts. Etsy may be threatened by this but...ohhhhhsnap
- business models like etsy.... and/or some million-dollar agency-made ecommerce sites that suck...vaxorcist
- fourth0
hm, interesting. "your store on your fb page"
!!!
eek. thanks man
- ********0
I am confused.
If she is selling out of everything, why does she need your help?
Is she looking to expand? Does she have the money to buy more stock?
What is your real goal?
- animatedgif0
"women like to shop for clothing in real life. Not online."
Thew sheer number of ASOS boxes that flow through my office in a week says different.
- animatedgif0
also instagram isn't worth pursuing, it's not discoverable or rebloggable.
Pintrest is the way to go
- 23kon0
If she prides herself in selling low qty so people think they are getting more of a limited edition then play on that.
She should be getting people to friend her on facebook, twitter and sign up to her mailing list.
Exclusive ltd edition products and exclusive prices for "friends" adds a sense of urgency and "buy now" to things - Especially girls, they LOVE a sale or the thought they are getting a bargain.
This lass should be posting up a nice instagram photo of something each day and promoting it across all these platforms.
Maybe feature more photos and the full description/article etc on the website and drive users there.
- vaxorcist0
I see this as NOT a "catalog" ecommerce site, but maybe a high-end version of Groupon Goods....
i.e. she has a spam list, and a pinterest feed, maybe a 1 page website... and she has 3 items or so on some sort of alert special, then they go "off special" after 3 days or so, so the "opportunity" is short-lived, like buy this week or it's gone forever....
Keeps the exclusivity, the pressure, the fascination, and not much of the high-maintenence, low-reward catalog full of items that nobody looks at....
I think sites like ASOS and Zappos do well because they're discount chic, and are familiar, and getting people to become familiar with her site may not be easy.... kind of like a local travel agent competing against travelocity and such...
- cizo0
This might help. I haven't used them myself, they gave a talk at a start up meeting that I attended and it sounded pretty legit.
#at=0