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does kanye know about this?
I think they'd actually be good at this.
They have a proven track-record of hiring great talent.
At their level, it's less about a campaign look/feel (see: hiring great talent) and more about placement, connections, media, etc. - both of whom aren't lacking in any.
It's business deals and problem solving - I think it will work out - IF they really put themselves into it and dedicate time toward it.