Publicis / Omnicom merger
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- identity
Thoughts?
http://www.nytimes.com/2013/07/2…
There's something inexplicably wrong about this to me. Like a gratuitous move in the wrong direction.
- ukit20
Inexplicably? How about more concentration of power, less choice, more bureaucracy, less new ideas...etc
- Forgot Greedbabaganush
- Seen
like this, sounds leggitgonzalle
- doesnotexist0
sounds like a boring merger with mass market brands iunno
- utopian0
corporativism
- GeorgesIV0
too big to fail???
rite guise?
- doesnotexist0
are they hiring?
- Are you an intern? or a junior ready to give your life, blood and sanity to win a lion?GeorgesIV
- And not get official credit?identity
- trolleddoesnotexist
- meffid0
Omnilicis.
Sounds like a disease, in all senses of the word.
- tOki0
Personally I think this is really really bad for the industry. They are both massive as it is. I think this is bad for competition, bad for the craft and bad for the clients. 3rd party suppliers are now also going to get squeezed even harder.
I'm sure that different/sister agencies within the same networks are run better than others, and have better cultures and so forth. At the end of the day, it's down to the people on the ground as to how well a place runs.
That said, I worked in one of agencies in under one of these parties for roughly a year and found it to be one of the most soul destroying periods of my career. I won't forget how a week or two after I started they made 4-5 senior redundancies in the agency and in doing so culturally ripped the heart out of it. A week later the group posted record profits, and as standard this news was sent around to all staff in a company wide email
:/
I don't think large agencies are inherently evil, but the big holding companies definitely feel like they are. Network agencies can be great depending on how much independence they've retained, and if the local leadership care about their staff. But when its a publicly listed company who report to overseas overlords, severe downwards pressure is applied to return shareholder profits and it's a terrible environment to be in.
- boobs0
Isn't advertising just another commodity now?
- doesnotexist0
i don't see this changing anything. these big agencies suck for independent people, and they will continue to. just puts them under one umbrella imo
- albums0
why wouldn't commercialism follow broadcast? seems only natural.
- meffid0
- iStockPhoto?ukit2
- I just hear an evil 'hissss'' coming from Levy's mouth...babaganush
- nikdaum0
The majority of the companies under both of these holding companies are crap. This just houses more crap under one bigger crap umbrella. Doesn't really change much other than that sometimes shops with the same owner will be competing with each other more, which seems kind of crappy. Sorry for the crappy attitude, but I need to take a crap.
- cannonball19780
I think this is good because it will highlight that the alternative is independent creative shops more so. Paint them to be valid vendors.
- How so? I think they will keep on strangling small studios because they can do pitch at a loss, this is happening hereGeorgesIV
- Companies like this rely on formula. Clients smell formula and it smells bad.cannonball1978
- Good clients do...lots of mediocre big shitty corporates who want an easy life...not a small independentbabaganush
- That's fine, let the soulless design for the soulless.cannonball1978
- doesnotexist0
agreed, cannonball. more interesting work comes from small studios imo.
bigger agencies do have the advantage when it comes to manpower and the ability to do pitches at a loss, Georges, but I think the quality of work is vastly different when you compare the output of the two. i've been on both sides and it's fairly easy to see where certain kind of work is coming from.
- I just came out of a network and agree with you 100%GeorgesIV
- cannonball19780
This will make pitches more about creative chops as well, and less about resources and positioning.