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I'm doing a branding project for a client in Manila, and have some questions about language and Manilan culture.
Is everything generally in English in terms of design/communications? Especially those services/companies aimed at tourism.
Also, are there any good cultural/design references to look at for Manila/Philippines design style. Whether that's traditional patterns, cultural colours, type style etc.
So far my research hasn't led me anywhere particularly distinctive.
yes. everything is in english
philippine culture has heavy spanish influence but a lot of mainstream media really mimics the west. but search "mabuhay" and you'll get very tropical styles.
"The vernacular language is Filipino, based mostly on the Tagalog of surrounding areas, and this Manila form of speaking Tagalog has essentially become the lingua franca of the Philippines, having spread throughout the archipelago through mass media and entertainment. Meanwhile, English is the language most widely used in education, business, and heavily in everyday usage throughout the Metro Manila region and the Philippines itself. A number of older residents can still speak basic Spanish, which used to be a mandatory subject in the curriculum of Philippine universities and colleges, and many children of Japanese Filipino, Indian Filipino,and other migrants or expatriates also speak their parents' languages at home, aside from English and/or Filipino for everyday use. Minnan Chinese (known as Lannang-oe) is spoken by the city's Chinese-Filipino community."
was trying to explore using google's streetview, but with the new maps preview i can't seem to find that damn feature.
Thanks, seem to confirm what i've already found which is that it's a bit of cultural mish-mash. Lots of western influence, as well as spanish. From what I've read so far there's a been a long history of invasion, foreign rule etc.
I guess I'm looking for traditional patterns that I can use graphically but it's proving hard to pinpoint
if there's a Filipino grocery store near you, I'd go there and hang out for a while....
it may depend on what subsection of the Manilla market you're aiming for.... quite varied in ways between cultural mishmashes and subcultures.... I have Filipino-American friends whose families speak Tagalog and others whose familes speak Visayan. Many have spanish-sounding last names, and many women have multi-names, where the first name and middle name are put together and abreviated. Lots of people in Manilla long for being in a less crowded, less poluted place, others love the city.
I got emailed this from a number of Filipino friends....
and lots of western-iconic-image-remakes like:
I'm 1/2 flip, I know nothing of the Philippines, if you have any questions hit me up, I'd be happy to be totally useless.
Learning lots, thanks guys. Been reading up quite a bit and lots of research. Found out there was quite a bit art deco scene in Manila in the 20/30s, who knew?
also know the country is something like 92% roman catholic
Big naval base there still? my dad was stationed there in the 80s