Brand Name Development Questionnaire
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- wagshaft
Any recommended resources or examples would be lovely.
- Miguex0
are you trying to find a name for a new company? or trying to expand their existing brand?
- Miguex0
That's a tricky one, chances are you are going to loose a big chunk of brand equity if not all of it. But if the company is after such a big risky maneuver, they are probably looking to separate themselves from something.
I would look on amazon if there are specialty books, maybe just regular research on picking a new name can help..
- ntslide0
Not the end-all-be-all but an interesting way of guiding the process.
- wagshaft0
All good stuff. Thanks. Though, I'm more looking for a sample list of the questions to provide the client in an effort to help them/me define the problem.
For example:
What problem are we attempting to solve?
Has your customer profile changed?
Are you pigeonholed as something that we (and our customers) have outgrown?
Does your brand tell the wrong (or outdated) story?
What do you want to convey? To whom?
Why should anyone care about your brand?
What do you want consumers to leave thinking about the company and its products, and what do you want them to leave feeling?
- wagshaft0
In case anyone is interested, I found a solid doc to build from here:
http://www.whitepoint.nl/wp-cont…