New Pizza Hut Logo
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- 38 Responses
- instrmntl0
It's not terrible. It look s like a wine stain, letter seal, or pizza sauce. It makes the brand look a bit younger and not so dated. Sure it could be better, but it's audience (18-30) doesn't like sophisticated brands and branding.
- omahadesigns0
How do you make that into a sign?
- i_monk0
Changing the logo won't save this brand.
- CygnusZero40
They just made it less recognizable around the world. For no reason at all. Good job.
- scarabin0
c'mon, the old logo looked like something my grandparents would go to.
the new one looks fresher and with a human touch instead of like a mustached guy wearing a fedora
- reanimate0
Isn't it the same logo, just with a red background? Seems like more of a logo treatment than new logo.
- meffid0
" They bolstered their campaign with an updated social media presence and smoother online ordering to cater to millennials"
Oh wow.
- MrT0
New logo, same dog shit pizzas.
Consider another turd polished.- I'm working on my Christmas spirit already.MrT
- bah humbugbainbridge
- you've got it all wrong, now you have far more choice in different doh shit pizzas.Amicus
- yeah, did you miss the whole thing? they changed the pizzasmonospaced
- I'm only interested if they change them to actual pizzas, so I'm probably not.MrT
- aes0
- hans_glib0
ugh typical vapid design by committee.
no doubt accompanied by reams of marketing buzzwords and bs to obscure the lack of inspiration*i wish i could generate those reams though, might win a few more jobs
- kingkong0
I love their PR copy.
"Pizza Hut has been defining what's possible with pizza since 1958 and our newest changes are the most significant we've made in our history as we once again look to take the entire category to another level," said David Gibbs, chief executive at Pizza Hut.
"We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavours, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.
"We couldn't feel better about the direction we're going and the long-term impact these changes will have on our business."
- still disgusting pizzageorgesIII
- "we couldn't feel better" Sounds awfully defensive doesn't it?ukit2
- fadein110
Looks like a doodle then trace vector in AI.
- MrAbominable0
who did it? or was it in-house?
- CygnusZero40
Lmao the guy that owns the company that did this redesign is named Donny Douche.
- it's donny deutschdoesnotexist
- ummm... Cygnus, not sure if you don't know who Donny Deutsch is, or if you don't know what the world Deutsch is.monospaced
- either way it's weird unless you're trollingmonospaced
- No, its Donny Douche.CygnusZero4