Logos for dummies.
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- omahadesigns
How to create the beginnings of a logo in 15 minutes.
Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.
- dbloc0
nice video...love Draplin's work
- Fax_Benson0
Nice little video. Very convenient brief.
- jaylarson0
and those trade marks & symbols books go for $800+ used. maybe now they'll reprint them.
- marychain0
Sooo...you should sketch first...THEN fuck about in illustrator. GOTCHA ace
- ?monospaced
- Well...it's a bit obvious is it not?marychain
- organicgrid0
I find Draplin enjoyable.
- he's gotten a little full of himself though imo..cbass99