Guinness logo
- Started 9 years ago
- Last post 9 years ago
- 26 Responses
- Wolfboy
I don't know if this has been mentioned (I can't see a thread), but Guinness had a brand refresh the other week and it's a really nice piece of work:
Before & After:
Detail:
I love it, a brand really trading on their heritage rather than just following trends in logo design.
Here's a write up: http://www.underconsideration.co…
- ********3
wow. the anti-minimalist direction. touche.
- Wolfboy2
Here's the Design Bridge project page:
- ********-1
lovely design and I drink it
- you should contact them - maybe get a credit or tagline added to the branding.Fax_Benson
- it stays?monospaced
- formed-4
Dunno, looks like it's trying a little too hard to me, I don't see heritage I see 3D. The 3D harp part doesn't make sense, if you want history just pull back one of the early marks and refresh it, don't force some busy 3D stuff in there. I really don't care for either harp, though.
Font is fine, but I agree with some of the comments that the other one is more unique (I don't like the old mark, but the really old ones looked like they could have had charm with a little refresh).To each their own, I guess.
- Gucci3
Saw this a few days back. Lovely stuff. It feels much more hand crafted and carefully considered—as Wolfboy noted, more in the spirit of the brand rather than design trends. I wonder if design as a whole is moving away from "simplicity" as a default design solution.
- cbass991
Its nice, but what happens to the details when it gets scaled down?
- they turn into cyanide and reverse osmosis into the can then your beerdoesnotexist
- Bennn0
Great work
- doesnotexist0
tasty
- imbecile1
this is an excellent photo...
- as much as the one in the original post ;)Bennn
- go fuck yourself ben. better yet, go hit another old woman in the subway. i was complimenting the photo you twit.imbecile
- dude_niko
- oh... my bad for pointing out he hit a woman.imbecile
- no wait... fuck him.imbecile
- So much unecessary violenceBennn
- and you know i've never hit a woman i hopeBennn
- you told us you did. so you're a liar, or violent.imbecile
- ********-1
an improvement
- dbloc0
well done. Love it!
- ********0
Solid
- lvl_130
really nice. +1
- prophetone0
It stays.
- detritus0
ooh, that's really nice.
I don't quite understand where the shading comes from in the 'estd. 1759' area - is that pure colour graduation? If so, why not evident on the larger photo?
Anyway, good work - will certainly do for another 20 years, at which point they'll probably go minimalist one colour again :)
- scarabin0
looked it up out of curiousity. i guess it's based on this hideous monstrosity
- http://www.wirestrun…scarabin
- were you wondering what it was?********
- i was wondering why such an ugly instrument would become their icon, yes.
sorry, irelandscarabin - that said, i do enjoy the beer from time to timescarabin
- looks more like a lyre than a harp anyway********
- lol it looks exactly like a harp and not like a lyre at all in comparison.********
- Looks hideous but I'm sure it sounds amazing. Very much the Adele of the harp world.********
- ********-3
Don't forget Harp Lager, which I love.
- desmo0
Ace!!!
