Mood Boards
Mood Boards
Out of context: Reply #6
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- Ranger0
So what do you show clients when you present a project?
Things wouldn't go well if I turned up with just a finished logo on a piece of A4. No matter how much thought, how perfect I thought it was, without the mood boards to refer back to when explaining development boards - the client would feel like they've paid a lot for nothing. If you take them down a creative considered path of thought, lead them to agree with your choices - then they invariably like your final suggestions.
That said - I'm finding from a personal point a view it can be formulaic.
- i just show them lots of finished designs and a work sheet of ideas along conceptstrooper