Mood Boards
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- Ranger
I'm wondering how everyone goes about developing mood boards. I'm finding myself using the same formula for generating mood boards at the start of projects and want to know if everyone goes about things in the same way.
Basically I treat each project as a branding excercise, come up with a load of words to describe where they are - where they want to be. I then will try to find images that reflect those aspects, and try to distill elements from them which will lead to colours, styles, etc.
Anyone got any fresh ideas/ links to some online examples?
- thenuge0
my old boss would always call them flavor boards, and for some reason that would really piss me off.
- creative-0
Mood board = QBN
- SlashPeckham0
I avoid moodboards as they rarely contain thoughts - 1 side of A4 can be just as effective.
- Ranger0
So what do you show clients when you present a project?
Things wouldn't go well if I turned up with just a finished logo on a piece of A4. No matter how much thought, how perfect I thought it was, without the mood boards to refer back to when explaining development boards - the client would feel like they've paid a lot for nothing. If you take them down a creative considered path of thought, lead them to agree with your choices - then they invariably like your final suggestions.
That said - I'm finding from a personal point a view it can be formulaic.
- i just show them lots of finished designs and a work sheet of ideas along conceptstrooper