Identity pricing
Out of context: Reply #13
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- letters20
This question is dependent on a number of issues - for starters what monetary system are folks quoting (dollars, pounds, yen,...)?
More importantly there needs to be consideration for who the client is - are they a non-profit, a small company making under 1 mil a year, a 10+ mil company, a 100+ mil company? Then the scope of the work - deliverables, follow-up consulting - and the scope of your process - are you delivering 1 concept, 3, 6? How many rounds of revisions will you take them through if required? So lots of specifics need to be covered, and those are just for the project itself - what about your overhead and rates?
Have a look at the Graphic Arts Guild book on Pricing and Ethical Guidelines as they have a good slice of base prices to begin from, as well as tables to help you determine your own base fees.
As a rule of thumb, as an individual freelancer/consultant, I always suggest having a bottom for identity projects (i.e. don't get out of bed in the morning to do an identity project for less than 10k dollars) and sticking to it - identity work is taxing and requires a lot of coordination in addition to the creative effort itself.