Identity pricing
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- scrap_paper
How much does an identity package go for?
Let's say Logo, Letterhead, business and PDF logo use manual.
I keep running into certain clients that loose their shit when I present my rough estimates (which I believe are extremely reasonable).
I'm sure it will vary a bit considering the size of client.
- BattleAxe0
$2
- CALLES0
I'm priceless
- utopian0
3-5k
- scrap_paper0
3-5 sounds about right for small-medium sized business to me.
- horton0
first... what are your extremely reasonable estimates?
- scrap_paper0
Well, I've raised them in the past two years. In my ignorance I used to put together an ID for $1000. I have some return clients that are "shocked" by the price increase.
Since then I've gone $2500 for start ups and up from there depending on the client.
- Glitterati_Duane0
Damn. I get clients who think $500 is crazy. I need to get out more :(
- scrap_paper0
Heh. I've gotten a lot of those people approaching me too. I've realized that generally they are not worth the time it takes to explain the realities of the biz.
That being said I am still trying to get an understanding of what the realities are. My buddy works in a firm who don't charge less then $5000 and that is for there lowest end clients.
- marchelo0
200 bucks, tops.
- it cost more to file the invoice if you have a small firm.akrokdesign
- 200 bucks!?!?, you have to be taking the piss. I don't even turn my computer on for 200 bucks.2cents
- 7point340
5k... it bears repeating
at the very least it shows consistency and an almost standard price. you should certainly feel more confident now asking for 2.5 - 3k
- Glitterati_Duane0
Yeah I don't think that I have a good enough rep to demand that kind of rate. Right now it's either take the $500 jobs or get none. What do you guys think about that?
- <something is wrongmoamoa
- sure we all gotta start somewhere.. i started doing teh same but you'll quickly discover its not worth your time to even quote these jobshorton
- quote these jobs. $500 logos are just gonna make you hate being a designer.. simply not enough to get involved at any level.horton
- level or do your job right.horton
- Well yeah. I am at the point where I'm starting to hate this shit.
Glitterati_Duane
- letters20
This question is dependent on a number of issues - for starters what monetary system are folks quoting (dollars, pounds, yen,...)?
More importantly there needs to be consideration for who the client is - are they a non-profit, a small company making under 1 mil a year, a 10+ mil company, a 100+ mil company? Then the scope of the work - deliverables, follow-up consulting - and the scope of your process - are you delivering 1 concept, 3, 6? How many rounds of revisions will you take them through if required? So lots of specifics need to be covered, and those are just for the project itself - what about your overhead and rates?
Have a look at the Graphic Arts Guild book on Pricing and Ethical Guidelines as they have a good slice of base prices to begin from, as well as tables to help you determine your own base fees.
As a rule of thumb, as an individual freelancer/consultant, I always suggest having a bottom for identity projects (i.e. don't get out of bed in the morning to do an identity project for less than 10k dollars) and sticking to it - identity work is taxing and requires a lot of coordination in addition to the creative effort itself.
- marchelo0
I think that sucks GD, but I also think thats reality for many designers.
- spendogg0
I start at 6K and with a standards manual up to 10K. Try not to let them cherry pick what they want, so if they ask you break down the costs. Make sure the logo cost is a majority of it.
- Glitterati_Duane0
Letters has a point. I'm from Bermuda but live in Canada. I could surely charge way more in Bermuda for the same work because of the dollar, economy etc...But at the same time. Most of the clients I get are really small businesses I'm assuming making $30,000 (Can) a year and some even less. I know they don't have the money and I don't have the portfolio to tackle a corporation yet so I take them on anyway.
- scrap_paper0
Letters2, you make a lot of good points. I feel relatively confident that I've taken most things into account for my hourly rate which I then use to calculate what the job will cost. That being said I still feel like I'm undercutting myself. I'll check out the pricing guides you mentioned and try to get some comparative pricing.
I think getting to the $10k mark is a great goal and the work deserves it. That being said unless you have positioned yourself as a freelancer/small firm to have access to clients that have budgeted that kind of money to their ID I think that you'd be stuck in the same situation that GD is in.
(BTW I'm talking in Canadian Dollars)
- MSTRPLN0
How would you adjust this pricing to reflect a non-profit organization ?
I would charge "regular" companies $5k for an ID package, but for non-profit .... ?
- bulletfactory0
i am writing up an estimate now (for a local Juvenile Court District) - they asked for a logo, with bcard, letterhead and envelope designs, and a website to follow (will not be in the initial project scope) - thinking of delivering 3-5 concepts for logo, 2 rounds of revision after a direction is chosen - thinking of $5-$8K US. We'll see how bad they cringe - seems like no one thinks they should have to pay for design (at least in smaller towns). they just think i magically 'shit' it out like some kind of Playdough logo factory for $5.00.
- Hahahahahahahhaha - playdough logo factory, priceless.boombang
- iluvsoul0
i know an agency which charged 18k (€) for just a logo re-design...
- I know a company who charged £450k just for a logo re-designavolve
- LOL!ximeraLabs
- I probably work for that company
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