Identity pricing
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- letters20
This question is dependent on a number of issues - for starters what monetary system are folks quoting (dollars, pounds, yen,...)?
More importantly there needs to be consideration for who the client is - are they a non-profit, a small company making under 1 mil a year, a 10+ mil company, a 100+ mil company? Then the scope of the work - deliverables, follow-up consulting - and the scope of your process - are you delivering 1 concept, 3, 6? How many rounds of revisions will you take them through if required? So lots of specifics need to be covered, and those are just for the project itself - what about your overhead and rates?
Have a look at the Graphic Arts Guild book on Pricing and Ethical Guidelines as they have a good slice of base prices to begin from, as well as tables to help you determine your own base fees.
As a rule of thumb, as an individual freelancer/consultant, I always suggest having a bottom for identity projects (i.e. don't get out of bed in the morning to do an identity project for less than 10k dollars) and sticking to it - identity work is taxing and requires a lot of coordination in addition to the creative effort itself.
- marchelo0
I think that sucks GD, but I also think thats reality for many designers.
- spendogg0
I start at 6K and with a standards manual up to 10K. Try not to let them cherry pick what they want, so if they ask you break down the costs. Make sure the logo cost is a majority of it.
- Glitterati_Duane0
Letters has a point. I'm from Bermuda but live in Canada. I could surely charge way more in Bermuda for the same work because of the dollar, economy etc...But at the same time. Most of the clients I get are really small businesses I'm assuming making $30,000 (Can) a year and some even less. I know they don't have the money and I don't have the portfolio to tackle a corporation yet so I take them on anyway.
- MSTRPLN0
How would you adjust this pricing to reflect a non-profit organization ?
I would charge "regular" companies $5k for an ID package, but for non-profit .... ?
- bulletfactory0
i am writing up an estimate now (for a local Juvenile Court District) - they asked for a logo, with bcard, letterhead and envelope designs, and a website to follow (will not be in the initial project scope) - thinking of delivering 3-5 concepts for logo, 2 rounds of revision after a direction is chosen - thinking of $5-$8K US. We'll see how bad they cringe - seems like no one thinks they should have to pay for design (at least in smaller towns). they just think i magically 'shit' it out like some kind of Playdough logo factory for $5.00.
- Hahahahahahahhaha - playdough logo factory, priceless.boombang
- iluvsoul0
i know an agency which charged 18k (€) for just a logo re-design...
- I know a company who charged £450k just for a logo re-designavolve
- LOL!ximeraLabs
- I probably work for that company
BaskerviIle
- BattleAxe0
$2
- CALLES0
I'm priceless
- utopian0
3-5k
- scrap_paper0
3-5 sounds about right for small-medium sized business to me.
- scrap_paper0
Letters2, you make a lot of good points. I feel relatively confident that I've taken most things into account for my hourly rate which I then use to calculate what the job will cost. That being said I still feel like I'm undercutting myself. I'll check out the pricing guides you mentioned and try to get some comparative pricing.
I think getting to the $10k mark is a great goal and the work deserves it. That being said unless you have positioned yourself as a freelancer/small firm to have access to clients that have budgeted that kind of money to their ID I think that you'd be stuck in the same situation that GD is in.
(BTW I'm talking in Canadian Dollars)
- 23kon0
three for the price of two - always a winner!!
- Dancer0
Don't even go there...
- odobo0
Variables , Variables , Variables
Its the age old question - what do you charge - realistically it should be whatever the client thinks is value for money , but that valie depends on a massive amount of variables - how much work does it entail?The BBC got charged into the millions (rumoured to be over 5) by Lambie Nairn to change the old logo from a slanty square to a normal square - Shifting it 17.5 degrees to the left
http://625.uk.com/tv_logos/bbc.h…
I was privelleged to listen to his lecture about the process and that cost was entirely justifiable when you take in to account the design of all the tv, national and local radio, world service, research, library, arms of the corporation (he had a diagram that was mad of the arms of the BBC)) and then multiply that by design and creation of letterheads, bus cards of every employee, screen presentations, versions for tv, car stickers, t shirts, trucks, the list doesnt even bear thinking about
so in answer to your question i would say - the right price is one that doesn't devalue your skills or the industry in general ($50 logo web shops help no one) how much thinking time do you get for $50 anyway?
and that same price should be one that you are happy to work for and also the client is happy to pay, we sometimes ask what the client expectations are in terms of budget and then discuss the process with them - the good old rule of three often works and can be applied:
good - cheap - quick - the client can pick two
you want it good & cheap - it wont be quick we do it on our time (good for non profit who want quality but maybe cannot afford it)
you want it good & quick - it wont be cheap (big business wnat to move on a project quick to get to market - charge accordingly)
you want it cheap & quick - in the nicest sense it wont be good (there the jobs you either bang out for beer tokens or you walk away)our charges have ranged between £750.00 to £8000.00 and everywhere in between - from logo design for screen, web and master files supplied to - full id , usage manual , photo library, document templates, etc...
so again in answer to your question - really there is no answer - other than what feels right for you and the client for the work you are doing, in relation to the quality of what you are doing - example you work as a freelancer and charge £xxx.xx per day the agency rolls your work out at probably 3x £xxx.xx but your happy you got your rate - the client's happy they came within budget - the agencies happy - as they busted both your balls :) and can pay for the directors 911 porsche for the next month.
maybe it helps maybe it don't :)
- horton0
first... what are your extremely reasonable estimates?
- epete220
I would say $1500 for a small business
- scrap_paper0
Well, I've raised them in the past two years. In my ignorance I used to put together an ID for $1000. I have some return clients that are "shocked" by the price increase.
Since then I've gone $2500 for start ups and up from there depending on the client.
- Glitterati_Duane0
Damn. I get clients who think $500 is crazy. I need to get out more :(