Identity pricing
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- Dancer0
I was sent this earlier:
http://www.sixside.com/fast_good…
- gramme0
5k + for what they're asking...the last time I charged full-price for a freelance logo design (the guy changed his company's direction and I never designed anything beyond a logo), I charged $1,200. Just for the logo. Now I've wised up a bit, plus that was 2 years ago and I can now justify charging more. I wouldn't do a logo for less than 3k now. Factor in roughly 1k for letterhead, and another 1-2k for writing and designing a style guide, and you're looking at somewhere between 5-6k. That's what I would charge for a relatively small client, and I have about 5 years experience and currently live in the midwest.
- USDgramme
- are you in st. louis? can't rememberbulletfactory
- Jimbo820
Just to add my two pennies, I quoted for a logo, letterhead and bcard this morning. For a small company relocating to London, with a fairly decent turnover, charged 1K. They were very happy about it and said if the costs ran over, just let them know (naturally I will bump it up as I always do more hours than I quote for).
- epete220
I would say $1500 for a small business
- odobo0
Variables , Variables , Variables
Its the age old question - what do you charge - realistically it should be whatever the client thinks is value for money , but that valie depends on a massive amount of variables - how much work does it entail?The BBC got charged into the millions (rumoured to be over 5) by Lambie Nairn to change the old logo from a slanty square to a normal square - Shifting it 17.5 degrees to the left
http://625.uk.com/tv_logos/bbc.h…
I was privelleged to listen to his lecture about the process and that cost was entirely justifiable when you take in to account the design of all the tv, national and local radio, world service, research, library, arms of the corporation (he had a diagram that was mad of the arms of the BBC)) and then multiply that by design and creation of letterheads, bus cards of every employee, screen presentations, versions for tv, car stickers, t shirts, trucks, the list doesnt even bear thinking about
so in answer to your question i would say - the right price is one that doesn't devalue your skills or the industry in general ($50 logo web shops help no one) how much thinking time do you get for $50 anyway?
and that same price should be one that you are happy to work for and also the client is happy to pay, we sometimes ask what the client expectations are in terms of budget and then discuss the process with them - the good old rule of three often works and can be applied:
good - cheap - quick - the client can pick two
you want it good & cheap - it wont be quick we do it on our time (good for non profit who want quality but maybe cannot afford it)
you want it good & quick - it wont be cheap (big business wnat to move on a project quick to get to market - charge accordingly)
you want it cheap & quick - in the nicest sense it wont be good (there the jobs you either bang out for beer tokens or you walk away)our charges have ranged between £750.00 to £8000.00 and everywhere in between - from logo design for screen, web and master files supplied to - full id , usage manual , photo library, document templates, etc...
so again in answer to your question - really there is no answer - other than what feels right for you and the client for the work you are doing, in relation to the quality of what you are doing - example you work as a freelancer and charge £xxx.xx per day the agency rolls your work out at probably 3x £xxx.xx but your happy you got your rate - the client's happy they came within budget - the agencies happy - as they busted both your balls :) and can pay for the directors 911 porsche for the next month.
maybe it helps maybe it don't :)
- Dancer0
Don't even go there...
- 23kon0
three for the price of two - always a winner!!
- iluvsoul0
i know an agency which charged 18k (€) for just a logo re-design...
- I know a company who charged £450k just for a logo re-designavolve
- LOL!ximeraLabs
- I probably work for that company
BaskerviIle
- bulletfactory0
i am writing up an estimate now (for a local Juvenile Court District) - they asked for a logo, with bcard, letterhead and envelope designs, and a website to follow (will not be in the initial project scope) - thinking of delivering 3-5 concepts for logo, 2 rounds of revision after a direction is chosen - thinking of $5-$8K US. We'll see how bad they cringe - seems like no one thinks they should have to pay for design (at least in smaller towns). they just think i magically 'shit' it out like some kind of Playdough logo factory for $5.00.
- Hahahahahahahhaha - playdough logo factory, priceless.boombang
- MSTRPLN0
How would you adjust this pricing to reflect a non-profit organization ?
I would charge "regular" companies $5k for an ID package, but for non-profit .... ?
- scrap_paper0
Letters2, you make a lot of good points. I feel relatively confident that I've taken most things into account for my hourly rate which I then use to calculate what the job will cost. That being said I still feel like I'm undercutting myself. I'll check out the pricing guides you mentioned and try to get some comparative pricing.
I think getting to the $10k mark is a great goal and the work deserves it. That being said unless you have positioned yourself as a freelancer/small firm to have access to clients that have budgeted that kind of money to their ID I think that you'd be stuck in the same situation that GD is in.
(BTW I'm talking in Canadian Dollars)
- Glitterati_Duane0
Letters has a point. I'm from Bermuda but live in Canada. I could surely charge way more in Bermuda for the same work because of the dollar, economy etc...But at the same time. Most of the clients I get are really small businesses I'm assuming making $30,000 (Can) a year and some even less. I know they don't have the money and I don't have the portfolio to tackle a corporation yet so I take them on anyway.
- spendogg0
I start at 6K and with a standards manual up to 10K. Try not to let them cherry pick what they want, so if they ask you break down the costs. Make sure the logo cost is a majority of it.
- marchelo0
I think that sucks GD, but I also think thats reality for many designers.
- letters20
This question is dependent on a number of issues - for starters what monetary system are folks quoting (dollars, pounds, yen,...)?
More importantly there needs to be consideration for who the client is - are they a non-profit, a small company making under 1 mil a year, a 10+ mil company, a 100+ mil company? Then the scope of the work - deliverables, follow-up consulting - and the scope of your process - are you delivering 1 concept, 3, 6? How many rounds of revisions will you take them through if required? So lots of specifics need to be covered, and those are just for the project itself - what about your overhead and rates?
Have a look at the Graphic Arts Guild book on Pricing and Ethical Guidelines as they have a good slice of base prices to begin from, as well as tables to help you determine your own base fees.
As a rule of thumb, as an individual freelancer/consultant, I always suggest having a bottom for identity projects (i.e. don't get out of bed in the morning to do an identity project for less than 10k dollars) and sticking to it - identity work is taxing and requires a lot of coordination in addition to the creative effort itself.
- Glitterati_Duane0
Yeah I don't think that I have a good enough rep to demand that kind of rate. Right now it's either take the $500 jobs or get none. What do you guys think about that?
- <something is wrongmoamoa
- sure we all gotta start somewhere.. i started doing teh same but you'll quickly discover its not worth your time to even quote these jobshorton
- quote these jobs. $500 logos are just gonna make you hate being a designer.. simply not enough to get involved at any level.horton
- level or do your job right.horton
- Well yeah. I am at the point where I'm starting to hate this shit.
Glitterati_Duane
- 7point340
5k... it bears repeating
at the very least it shows consistency and an almost standard price. you should certainly feel more confident now asking for 2.5 - 3k
- marchelo0
200 bucks, tops.
- it cost more to file the invoice if you have a small firm.akrokdesign
- 200 bucks!?!?, you have to be taking the piss. I don't even turn my computer on for 200 bucks.2cents
- scrap_paper0
Heh. I've gotten a lot of those people approaching me too. I've realized that generally they are not worth the time it takes to explain the realities of the biz.
That being said I am still trying to get an understanding of what the realities are. My buddy works in a firm who don't charge less then $5000 and that is for there lowest end clients.