Identity pricing

Out of context: Reply #26

  • Started
  • Last post
  • 27 Responses
  • gramme0

    5k + for what they're asking...the last time I charged full-price for a freelance logo design (the guy changed his company's direction and I never designed anything beyond a logo), I charged $1,200. Just for the logo. Now I've wised up a bit, plus that was 2 years ago and I can now justify charging more. I wouldn't do a logo for less than 3k now. Factor in roughly 1k for letterhead, and another 1-2k for writing and designing a style guide, and you're looking at somewhere between 5-6k. That's what I would charge for a relatively small client, and I have about 5 years experience and currently live in the midwest.

View thread