Are Designers resistant to change?
Are Designers resistant to change?
Out of context: Reply #12
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- Meeklo0
Its clear that re branding is a process that aims to change the perception of a brand, company, product, etc. For either staying current/ contemporary or to stay away from negative connotations.
http://en.wikipedia.org/wiki/Reb…
Its a process that its inevitable is it not? How many brands can be successful if they keep their original image? I'm sure there are examples, I was going to say the Rolling Stones logo, but even that had some retouches over the years.