Are Designers resistant to change?
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- Meeklo
A design thread! Let's keep is civilized, objective, no insults, no porn ok?
We've all noticed critique threads for re-branding of all sorts, mostly with negative feedback, when was the last time you had positive feelings about a re-branding? and if you did have them, how does it compare to the amount of negative feelings for other re-branding cases?
Does this means that current design is not as effective/ or appealing as it was in the past?
Does our age affect how we perceive these changes?
- Gucci0
"Does our age affect how we perceive these changes?"
absolutely.
- ESPtype0
most Design has a shelf life...
- hallelujah0
many designers are sheep, I think
- most *people* are sheep.
or parrots at least.Gucci - most sheep are parrots, or vice versahallelujah
- most *people* are sheep.
- jayoh0
Not resistant, just highly critical. If Coke changed to the old can on the left, I doubt most people would barely notice or care.
- matt310
bad designers are resistant to change
- cosmicEntity0
I dont think anyone one can answer the question this thread - as there doesnt actually seem to be any designers here.
- WeLoveNoise0
no way
i design something - then a month later - i wana do it again
- Meeklo0
Its clear that re branding is a process that aims to change the perception of a brand, company, product, etc. For either staying current/ contemporary or to stay away from negative connotations.
http://en.wikipedia.org/wiki/Reb…
Its a process that its inevitable is it not? How many brands can be successful if they keep their original image? I'm sure there are examples, I was going to say the Rolling Stones logo, but even that had some retouches over the years.
- D_Dot0
I think that some designers are scared that if they don't like a new style and it does well, they may have to start re-creating it for their clients. So they poo-poo all over it in an attempt to cut it off at it's ankles... so to speak.
- Douglas0
I was just reading this and found it relevant.
http://bokardo.com/archives/the-…
- ian0
- agreedjayoh
- I love the new coke stuffkelpie
- Agreed, except for the word "zero". I like the idea, but it just doesn't work for me.BRNK
- those aluminum cans are real...I had onemonospaced
- jfletcher0
From what I've seen, most designers whine or are highly critical for little to no reason, rather than resistant to change. I see most people discuss change like it's bad, but as ESP mentioned, design DOES have a shelf life. Designers create designs that are socially and culturally relevant, which means they would need to change over time. Very few designs are really timeless. Most need to be changed based on relevant cultural changes.
btw - dig the topic. I'd love to see more like this on QBN :)
- totally, most of the time. Change is bad, at least is what you read here..Meeklo
- Meeklo0
WeLoveNoise
no way
i design something - then a month later - i wana do it again...................................
I'm the same way! but it's different, cause when I'm responsible for the change, then it's ok, (for me of course). With either brands conceived by me, or client brands that I consider absolutely hideous, but when I work with an established brand that I really like , its almost an honor to have their mark on my work, its like a trophy for my portfolio you know?
It's a good opportunity to bring up Media Temple, which had a great strategy, associating themselves with top designers (that most likely will re-sell/ or recommend the company in their networks) by sponsoring them in return of having their mark on their site.
1000s of designers started to add the MT mark on their own sites, because of this "status" feeling that you get from MT strategy.
- brandelec0
i think change in general is welcomed as long as it's a good change and not just for the sake of change. I see the same reaction to a new brand as i do to a revised brand. but i think the reaction to change is more profound because there's something automatically to compare it to.
- chuparosa0
Unfettered by wonky design briefs, designers will produce great work. A rebrand is a great project if you are allowed to bring your best and showcase your finest.
- but all re-brand has to respond to previous target study, it has to have an objective, its not just about being prettyMeeklo
- and I'm not saying you said that.. Im just saying :)Meeklo
- Totally agree. Designers inherently understand the need for strategy in communication in a rebrand.chuparosa
- The note before this sounds nice but is far from true. Many designers I've met are only concerned with prettyvoiceof