Are Designers resistant to change?
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- neue75_bold0
"Narcissus does not fall in love with his reflection because it is beautiful, but because it is his. If it were his beauty that enthralled him, he would be set free in a few years by its fading."
We generally hold on to certain things because they meant something to us. A lot of the logo's that have been redesigned in the past few years, are ones, that I, for one, grew up with. I have a sentimental attachment and a whimsical investment in those brands and they're changing all around me in a world that's doing the same.
I don't know what people value anymore, and when I seem to grasp it, I find myself sitting even further away from the outer periphery then I was already..
It's not as simple as disliking something so rudimentary as "changes in a design," it's the change in society signaled by new design trends that I struggle with...
- OSFA0
you lost me at Narcissus.... ;)
- Gucci0
"Does our age affect how we perceive these changes?"
absolutely.
- 7point340
i tried to respond, but i couldn't get this thread to load in netscape 3
- ESPtype0
most Design has a shelf life...
- hallelujah0
many designers are sheep, I think
- most *people* are sheep.
or parrots at least.Gucci - most sheep are parrots, or vice versahallelujah
- most *people* are sheep.
- jayoh0
Not resistant, just highly critical. If Coke changed to the old can on the left, I doubt most people would barely notice or care.
- VectorMasked0
I think it depends on the project or brand.
For a company like Pepsi, the customer in us is the one that says we don't like it or don't find it appealing or effective. This due to our relationship with the brand.
I personally could not give a shit about Reuters because I did not grow up with it. I don't see it every day, I don't but it everyday, and I did not see my mother bring home a 2-littre bottle of Reuters after a visit to the supermarket. I do however appreciate the modernization of their brand.
A lot has to do with the sentimental part and the relationship with the brand and lifestyle associated with that brand.Some of us are however right when we point out flaws in brands.
Others just do it coz they can't get those big clients and swear that if they ever get them they'd do a better job and still struggle with normal/small clients. ;O)- The *appreciation* part was towards Reuters. The new pepsi look I do not embrace. I'll think I'll buy more from COKE.VectorMasked
- matt310
bad designers are resistant to change
- cosmicEntity0
I dont think anyone one can answer the question this thread - as there doesnt actually seem to be any designers here.
- WeLoveNoise0
no way
i design something - then a month later - i wana do it again
- Meeklo0
Its clear that re branding is a process that aims to change the perception of a brand, company, product, etc. For either staying current/ contemporary or to stay away from negative connotations.
http://en.wikipedia.org/wiki/Reb…
Its a process that its inevitable is it not? How many brands can be successful if they keep their original image? I'm sure there are examples, I was going to say the Rolling Stones logo, but even that had some retouches over the years.