Are Designers resistant to change?
Out of context: Reply #48
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I think it depends on the project or brand.
For a company like Pepsi, the customer in us is the one that says we don't like it or don't find it appealing or effective. This due to our relationship with the brand.
I personally could not give a shit about Reuters because I did not grow up with it. I don't see it every day, I don't but it everyday, and I did not see my mother bring home a 2-littre bottle of Reuters after a visit to the supermarket. I do however appreciate the modernization of their brand.
A lot has to do with the sentimental part and the relationship with the brand and lifestyle associated with that brand.Some of us are however right when we point out flaws in brands.
Others just do it coz they can't get those big clients and swear that if they ever get them they'd do a better job and still struggle with normal/small clients. ;O)- The *appreciation* part was towards Reuters. The new pepsi look I do not embrace. I'll think I'll buy more from COKE.VectorMasked