Are Designers resistant to change?

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  • jfletcher0

    Iggyboo - I'm torn whether to agree or disagree with you "design is trend statement". Part of me wants to reject is because it makes design sound superfluous, which is disappointing. However if you rephrase to say "design takes advantage of trend" I think that would be better. It makes it have thought and purpose behind it versus blind following. It makes Design feel socially aware, as opposed [again] to mindlessly following.

    thoughts?

    • I think design dictates trend no?
      egg or chicken sort of thing
      Meeklo
    • Well whether we like it or not design is forced by trend hell & high water. Just look at the hp mark from hell the buttonIggyboo
    • Socially aware. I agree it's something to live up too, but how can design live up to it at its current undervalued stateIggyboo
    • Not to give you a lack of hope I believe this trend like others will snap back, and design with concept will become centerstage.Iggyboo
    • Or maybe I am full of shit. who knows.. :)Iggyboo
  • pylon0

    I like to think of design as solving a problem or communicating something. That doesn't mean that it is a trend-statement though it's certainly influenced by, and influences current trends.

    Back to the original question — as people we're resistant to change. Some people like change more than others but generally when something changes that we're used to, it means that we'll have to relearn or develop a new relationship with what has changed. Of course, we'll eventually become accustomed to whatever it was that changed in the first place and resist once more if it changes again.

    That said, there's totally change for change's sake in the world of marketing at times. If we question it, it's probably bad marketing. If we embrace it.... then I guess the marketing worked on us!

    There's a great quote by Eric Shinseki, "If you don't like change, you're going to like irrelevance even less".

  • OSFA0

    I don;t think these are bad...






    • the science channel one is my favorite. i love that logo.kona
    • Kona- +1000BRNK
  • eating_tv0

    They're all sans-serif!

    • Like, everything!eating_tv
    • yeah, I see your point, and it might be the same when years ago people wuld say 'It's all Helvetica!!'OSFA
  • neue75_bold0

    "Narcissus does not fall in love with his reflection because it is beautiful, but because it is his. If it were his beauty that enthralled him, he would be set free in a few years by its fading."

    We generally hold on to certain things because they meant something to us. A lot of the logo's that have been redesigned in the past few years, are ones, that I, for one, grew up with. I have a sentimental attachment and a whimsical investment in those brands and they're changing all around me in a world that's doing the same.

    I don't know what people value anymore, and when I seem to grasp it, I find myself sitting even further away from the outer periphery then I was already..

    It's not as simple as disliking something so rudimentary as "changes in a design," it's the change in society signaled by new design trends that I struggle with...

  • OSFA0

    you lost me at Narcissus.... ;)

  • 7point340

    i tried to respond, but i couldn't get this thread to load in netscape 3

  • VectorMasked0

    I think it depends on the project or brand.

    For a company like Pepsi, the customer in us is the one that says we don't like it or don't find it appealing or effective. This due to our relationship with the brand.
    I personally could not give a shit about Reuters because I did not grow up with it. I don't see it every day, I don't but it everyday, and I did not see my mother bring home a 2-littre bottle of Reuters after a visit to the supermarket. I do however appreciate the modernization of their brand.
    A lot has to do with the sentimental part and the relationship with the brand and lifestyle associated with that brand.

    Some of us are however right when we point out flaws in brands.
    Others just do it coz they can't get those big clients and swear that if they ever get them they'd do a better job and still struggle with normal/small clients. ;O)

    • The *appreciation* part was towards Reuters. The new pepsi look I do not embrace. I'll think I'll buy more from COKE.VectorMasked
  • t_rock0

  • neue75_bold0

    there are many types of designers...

    there are those that blindly see a redesign as personal opportunity/gain, the chance to make their mark, and often equally as blindly, follow mapped out business objectives and client briefs without question. I'd generalise and say these designers 'believe' in the future and also 'believe' there's nothing wrong with the present... [they also usually have no clue about typography]

    there are others who realise that rebranding is a waste of time, money and energy if the only concern is to change public perception, unless it's following a shift or change in business practice.. but often you wouldn't see these designers working in the corporate sector because art school and a year of corporate experience made it abundantly clear that they would be wasting their time...

    there are others who know what they're doing is misguided, purposeless and ultimately wrong. they do the best that they can and have real passion for design and communication, but for one reason or another threw in the towel years prior so they could make a living and sleep 'decently' at night...

    what's my point? I'm not completely sure, but I do know that's it's the first group that I have the biggest issue with as agents and advocates of change...

    • Agreed.
      Sort of.
      But which pigeon-hole do you cram yourself into?
      pylon
    • I lay limp somewhere between 2 & 3, but I've not given up yet...neue75_bold
    • otherwise I would've stayed in toronto ;)neue75_bold
    • sorry, didn't mean that as any offense, but I reckon you know what I'm getting at..neue75_bold
    • lolpylon