Are Designers resistant to change?
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- centro0
I use PageMaker
- Meeklo0
Regarding Ian's post above with the new coke bottles.
I like this too a lot, maybe because like he said, some graphic elements were eliminated, so in a way its cleaner, but the color and iconic type stayed the same, so in a way the change is not as bold as the one on the Pepsi brand.
Could this be the reason we like it more?
In a way, coke (like it or not) has always led the battle against coke, so in a way it might be good that their rebranding is not as drastic.Pepsi on the other hand needs to stand out, with the recent change they did, I think it will get attention because it looks so different, personally (and like most people here) I don't like it, the new typeface looks ugly to me, but maybe its because its so different from their previous look, and I can't accept that.
(and I don't even like pepsi that much)
- SigDesign0
designers are picky but love change... so maybe not everyone likes what somebody else designed... maybe it's just the fact that everyone wants to change it...
- Fariska0
If you go on K10k >about and then the question named
"Why do these web zines all look the same?"the k10k crew answers
"When you look around on the web you see many similar sites, running more or less the same concept as K10k.
And, no, the idea is not new, making a forum for designers blah-blah-blah. And yes, the so-called design community is an inbred, achingly narrowminded and very conservative one, in the sense that everybody borrows ideas off each other and get inspired by more or less the same things - in fact look the same (read: Swedish - 20-something - likes skateboarding - used to win all these competitions back home - in the village, saunas, obscure t-shirts, Mogwai and Aphex Twin, all WARP, talks about "the importance of content" and "anti-web") - no wonder everything looks the same ... there's not much out there yet and everybody is just finding their feet. It is OK we think."I still think that the above point is valid nowdays.
- anxiousarms0
i think as long as a design is GOOD, especially if it's a brand, that any GOOD designer will recognize that it's a good design and support it.
however, if something is bad most designers are going to jump on it and beat it to death based on the fact that it's what they base their lives and careers on.
i don't think it's a mater of change. it think it's a matter of taste and talent.
- Meeklo0
Here is another example I liked:
in a way, its a refined version of the original, the tilt on the head is now on the background, color update, and more definition on the character, type is the same, but more prominent.
So in a way is not a drastic change from the last one, (kinda like with the coke bottle).
- is this technically a re-brand or just a refresh of the current brand? is there a difference?anxiousarms
- also he's got an apron... so less formal. he's getting his hands dirty with the people7point34
- kfc now endorsed by adidasbrandelec
- good point anxious, maybe there is a difference..Meeklo
- ETM0
The problem is corporate always thinks a rebrand will fix their problems, and often end up replacing a strong branding or campaign with an inferior substitute.
- nateb0
Designers are resistant to losing control.
The business is about reasoning, process, organization. Change causes a shift in that organization which can be difficult for the mind to handle. Everybody is susceptible to stress from change. The designer's mind is just a little bit more so.
- Meeklo0
Here are some examples that I remember received mostly negative feedback:
Maybe its because the changes are stronger, the Discovery logo has a bit of connection left with the previous mark, but there is a big change on the typeface. The animal logo is totally different, they look like 2 different brands, the change is big on both of these.
I actually like them, the discovery one specially, animal planet is growing on me.
- Fariska0
How much of it is "eal substantial design change and how much of it just a change of style?
- Fariska0
How much of it is "eal substantial design change and how much of it just a change of style?
- jfletcher0
There are few things from my past conference talks that I'll pull up.
1. If you accept design as a process that includes socially relevant content, then change is almost alwasy nessisary over time.
2. In response to the K10K comment, I encourage designers to look for inspiration outside their field. If people always look to inspiration *in their field, they'll simply do what's already been done. Look outside and find something new.
btw - if anyone is attending IXDA09 in Vancouver, I'll be speaking there on 2/8 around 2:50pm I think. Sign up :)
- dskz0
The only thing constant is change...
I like the new discovery look
but sometimes things go in cycles and you have to revisit some
- jfletcher0
Meeklo - I like both of the new Discovery and Animal Planet logos better. Good post!
- eating_tv0
I believe that changes a logo in itself is not really what you want. A logo is your point of reference for a brand - it's the pivotal item of a housestyle. Change it and you risk alienating your fans/clients/target audience. In my humble opinion, logos that last longest are best. They have ripened are embedded in the community's mind. That's what makes a strong logo.
Sometimes corporate hobo's should just leave their logo's untouched.
There's nothing wrong with updating the style around it though. Perhaps tweaking a font. But obviously, the above only work if the logo in itself is simply -good-. If you have a mediocre logo the change might be good, but why change a winning formula if you have one.
- Iggyboo0
Everyone knows design is trend when it comes to packaging. I think coke, has realized that their brand doesn't need to follow trend to be successful it is the standard. It is an interesting marketing test case study but nothing is always standard. Just look at the way coke and pepsi release special sodas. they do well for a little while then they disapear and then they come back again. it's all about rise of demand. And fall in demand. Pretty interesting stuff if you can time it right. * for instance watch to see if your store has vanilla coke in it during certain times of the year and not others. That's no coincidence. Just simple marketing and it drives design on that big brand packaging level.
- hence the reason theirs a kabillion redo's of the same standard coke packaging design. They can't stray too far away from the original essence. But they have too for trend's sake.Iggyboo
- but they have too for trend's sake to keep competitive with the world around them. I think in that way design is like fashion.Iggyboo