Are Designers resistant to change?
Are Designers resistant to change?
Out of context: Reply #40
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- Iggyboo0
Everyone knows design is trend when it comes to packaging. I think coke, has realized that their brand doesn't need to follow trend to be successful it is the standard. It is an interesting marketing test case study but nothing is always standard. Just look at the way coke and pepsi release special sodas. they do well for a little while then they disapear and then they come back again. it's all about rise of demand. And fall in demand. Pretty interesting stuff if you can time it right. * for instance watch to see if your store has vanilla coke in it during certain times of the year and not others. That's no coincidence. Just simple marketing and it drives design on that big brand packaging level.
- hence the reason theirs a kabillion redo's of the same standard coke packaging design. They can't stray too far away from the original essence. But they have too for trend's sake.Iggyboo
- but they have too for trend's sake to keep competitive with the world around them. I think in that way design is like fashion.Iggyboo