Are Designers resistant to change?
Are Designers resistant to change?
Out of context: Reply #36
- Started
- Last post
- 50 Responses
- eating_tv0
I believe that changes a logo in itself is not really what you want. A logo is your point of reference for a brand - it's the pivotal item of a housestyle. Change it and you risk alienating your fans/clients/target audience. In my humble opinion, logos that last longest are best. They have ripened are embedded in the community's mind. That's what makes a strong logo.
Sometimes corporate hobo's should just leave their logo's untouched.
There's nothing wrong with updating the style around it though. Perhaps tweaking a font. But obviously, the above only work if the logo in itself is simply -good-. If you have a mediocre logo the change might be good, but why change a winning formula if you have one.