New STV ident

Out of context: Reply #14

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• 23kon0

  aye, think so.

  it actually works better when you see it within a 'sting' that theyve got on The Drum site. All the triangles/diamonds make a tartan/argyle kind of pattern.
  and like i mentioned in a comment previous, the triangle kind of represents a Play button too.

  I dont like the concept though stylewise, it looks like a step back in time rather than forward.

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  • don't mind the concept, just those techy fonts make it look as parochial as the company in fact is, you know? fucking scotland man, I dunno...kelpie
  • ...man, I dunnokelpie

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