Character project
Character project
Out of context: Reply #7
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- DaveO0
@Andrew_D – Me personally or the company I work for?
Neighbour came up with the idea of doing the characters, which is all based around a new communication platform we had developed for the brand – the idea of art and creative collaborations.
We found and briefed the artist, developed the ideas with him, and orchestrated the whole process. As the organisation is so big we had to create a kind of central kit of elements that can be used by local markets.
We've been working on the project for so long now, I can't remember how it all started...... happy with it though!