Character project
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- DaveO
Hey y'all, just had a project I've been working on for Levi's go live and though I'd share it with the QBN board.
Rundown of the project here:
http://www.creativereview.co.uk/…Blog we're running to support the project here:
www.thetwistedoriginals.comI know this is a bit like throwing a steak to the wolves but check it out anyways.
- TheBlueOne0
Nice work, really dig it.
So, um, are you going to be throwing those steaks or what? I'm fucking starving over here...
- harlequino0
Cool, so how does one go about gettin some free toys of those characters?
- Or some steak?TheBlueOne
- ...or steak in the shape of these characters?TheBlueOne
- DaveO0
I think Creative review might be running a competition for them in the near future, but we haven't had the production versions in yet.
Check out wilfrid's work too – www/wilfridwood.com
- e-pill0
mmmmm steak for lunch
- Andrew_D0
Dave, what is your part in all this?
- DaveO0
@Andrew_D – Me personally or the company I work for?
Neighbour came up with the idea of doing the characters, which is all based around a new communication platform we had developed for the brand – the idea of art and creative collaborations.
We found and briefed the artist, developed the ideas with him, and orchestrated the whole process. As the organisation is so big we had to create a kind of central kit of elements that can be used by local markets.
We've been working on the project for so long now, I can't remember how it all started...... happy with it though!