CP&B Split with VW - loses $200 million account
CP&B Split with VW - loses $200 million account
Out of context: Reply #3
- Started
- Last post
- 33 Responses
- harlequino0
I've heard through friends who were and some who are at CPB that they were up for review, it wasn't just a straight loss.
I have to admit, if I ran an agency and my firm has increased your brand's market share, why am I up for review? (the answer is probably money, i.e. u willing to lower your rates?)
I might pass too. Especially if being up for review on an account we've already had for a number of years now requires me to spend several hundred thousand dollars to compete against other agencies to win it back.
Granted, I'd also want a few solid accounts in the hopper and unthreatened before making such a move.