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What I thought was curious was this - "a Crispin spokeswoman said the agency would not attempt to defend the account despite being invited to do so. "We have been privileged to have had the opportunity to work with Volkswagen for the past four years and are extremely proud of all that we have accomplished together. As a rule, we do not participate in reviews for our current accounts, and this will not be an exception. We wish Volkswagen the absolute best."
They were asked to review the account and they declined, damn, business must be goooooooood!
I just read that too. Meh, $200 mill. Whatever. Right?
Fuck advertising and fuck sweatshops?
I've heard through friends who were and some who are at CPB that they were up for review, it wasn't just a straight loss.
I have to admit, if I ran an agency and my firm has increased your brand's market share, why am I up for review? (the answer is probably money, i.e. u willing to lower your rates?)
I might pass too. Especially if being up for review on an account we've already had for a number of years now requires me to spend several hundred thousand dollars to compete against other agencies to win it back.
Granted, I'd also want a few solid accounts in the hopper and unthreatened before making such a move.
It's a bold strategy, Cotton. Let's see if it pays off for 'em.
take in to account all the projects with loss they must have been doing to keep the account afloat lately. just to keep it in house. Probably alot more than principle behind letting it go.
meh, volkswagens suck anyway :P
VW/AUDI AG is probably in money trouble that's why.
VW was looking for original work
CP&B did really well for all VWs segments. They were a good match actually.
CROWDSOURCE THE FUCKERS!
1,000 dollar for a logo made my hundreds of designers! oh yeah..
i haven't been too excited about the recent VW work. the first two years were great tho.
The only spots CP+B did that were worth a shit were the "safety" ones, where they actually show the car in an accident.
The rest were the same frat boy humor bullshit they always turn out. The "unpimp" spots? Fucking horrible. If you like that sort of shit, you're too stupid to even afford a car.
And to think VW's advertising used to look like this...
"CP&B did really well for all VWs segments. They were a good match actually."
"I have to admit, if I ran an agency and my firm has increased your brand's market share, why am I up for review? (the answer is probably money, i.e. u willing to lower your rates?)"
Gaining market share doesn't mean anything if you're still LOSING REVENUE. It's like bragging about getting a bigger room on the titanic.
I can only cross my fingers that this lands on Palm+Havas out of Montreal.
did CP+B do the rabbit commercial with the multicoloured rabbit hatchbacks?
only VW commercial I can think of.
i have a habit of refering to cpb as fagbutthole
safety ones and the dieter ones are the ads most memorable to me.
"Safety was a copy of another spot. they said it was an "tribute" to the original ad."