Levi's Blog
Out of context: Reply #9
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- elpaso0
i dont think "Levis don't need a blog"..
it's a useful brand tool if used correctly.
i just think you're used it incorrectly.to me its more about building the brand through it - and the perceptions of the brand.
1 - the layout is gimmicky. like Satogami said - this would have been the time to make an 'original' statement.
2 - the content is weird too - just a lot funny stuff on the internet. It would have been a lot nicer to see a moodboard like website. something like http://jrsrules.blogspot.com/?zx…
- but where all the clothes were Levis.Make me fall in love with the sense of style and give me longing for a life i'll probably only see in pictures. make it aspirational yet achievable.
this just seems to be a pasteboard of guff.
+ you could have done a lot more with the template