*Am in Deep Shit
Out of context: Reply #15
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- 4cY0
tho I am afraid I have to say I think it was not a very wise idea_
If they are going to work closely and one would see a van driving with the logo on the side in the distance on the same airport where swiss vehicles move it might become confusing. A really good logo distinguishes itself by being reckognizble and unique from a far distance for someone with bad sight, dig? You should exagarate the use and visbility of the logo when you test it, a lot of designers tend to forget that. And for that matter: yeah, it loks a lot like SWISS be it that the text alignment is different (left/right) and that is one of the most significant differences that might even save your ass, I hope.
Furhtermore communication between client and designer is important to find out the puspose of the logo, it's usage, the environment it will be used in, maybe there were some miscommunications..which is unfortunate.
I wish you best of luck tho.