Interactive strategy
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- jobhall
Can someone explain to me the concept of a landing site.? Why do companies create seperate sites for new products instead of incorporating them into the main company site? I am trying to think of an example....
- dinky0
depending your communication strategy on the product.
landing page is worthless if no one knows how to get there.
- jobhall0
for instance, if all other executions (print, web, tv) guide them to the landing site
- dinky0
thats more channel strategy
you wouild need to think about methods of communication and how the message is communicated in phases if desired.
example:
repeating the message over and over does not make sense. if you watched the tv commerical, the viewer who goes to the web site will expect more information not web site with the TV commerical on it.
- monNom0
to make that single product the focus
BMW for instance... the 3 series appeals to a certain market, but it's kinda hard to talk up it's benefits when there's a 5, 6 and 7 series right next to it, all with more and fancier features than the 3.
keeping the product range isolated allows them to tell the one story, without any distractions.